Enterprise Engagement package
The Enterprise Engagement package delivers personalized, omnichannel customer experiences at scale. It includes all app packages and Extensions, giving you every channel and tool needed to orchestrate consistent, timely, and relevant interactions across your entire customer base.
How the Enterprise Engagement package works
The Enterprise Engagement package consists of two core components — Enterprise Engagement features and the Loomi AI Platform — and can be extended with AI Tools & Agents, Add-ons, and Increased allowances.
Enterprise Engagement features
Email
| Feature | Description |
|---|---|
| Email Recommendations | Deliver personalized product recommendations directly in email campaigns, powered by real-time customer and product data. |
| Personalized triggered emails & campaigns | Create tailored messages based on customer data and send relevant campaigns to targeted audiences. |
| Personalized Email Sign-up Units (weblayers) | Grow your email subscriber list by capturing customer data across desktop and mobile devices. |
| Visual Builders (WYSIWYG & HTML), Test & Preview | Build emails using a drag-and-drop visual editor or an HTML editor, with built-in testing and preview tools. |
| A/B testing & automatic winner distribution | Test a smaller sample group and automatically send the winning variant to the rest of your audience. |
| Dynamic Content & Personalization | Optimize emails for performance and tailor them to individual recipients with advanced personalization features. |
| Asset Library & pre-built templates | Create templates from scratch or start with a predefined template from a curated library. |
| Email testing & inbox preview | Identify and fix potential issues before sending to your subscribers. |
| IP warm-up & deliverability support | Gradually increase email sending volume to establish a positive sender reputation and improve inbox placement. |
| Campaign & Journey Performance Dashboards | Track key metrics and make data-driven decisions to optimize campaign performance. |
| Email heat maps | Visualize click behavior to identify optimization opportunities across your email campaigns. |
| Transactional Email API | Trigger personalized transactional emails via API using your templates or raw HTML. |
| Transactional Email Fallback (High Availability) | Automatically send transactional emails via a second provider if the first fails. |
| Email Orchestration allowance | Includes 60 annual emails per billable profile. |
Mobile Messaging
| Feature | Description |
|---|---|
| Mobile Recommendations (SMS, MMS, RCS, WhatsApp) | Deliver personalized product recommendations directly in mobile messages, powered by real-time customer and product data. |
| Personalized SMS/MMS/RCS | Create and send personalized SMS, MMS, and RCS messages to targeted customer segments. |
| Personalized WhatsApp | Engage customers with personalized messages through WhatsApp. |
| Personalized SMS Sign-up Units | Grow your SMS subscriber list by capturing opt-ins across desktop and mobile devices. |
| Visual Builders, Test & Preview | Build messages using a visual editor with built-in testing and preview tools. |
| A/B testing & automatic winner distribution | Test a smaller sample group and automatically send the winning variant to the rest of your audience. |
| Dynamic Content & Personalization | Tailor messages to individual recipients using advanced personalization features. |
| Asset Library & pre-built templates | Create templates from scratch or start with a predefined template from a curated library. |
| Keyword response | Automatically respond to inbound SMS keywords to trigger workflows or opt-in confirmations. |
| Offline text-to-join | Allow customers to opt in to SMS communications by texting a keyword to a shortcode. |
| Branded Link Shortener | Shorten and brand URLs in messages to improve click-through rates and track engagement. |
| Contact Card Creator | Send a downloadable contact card so customers can save your business details directly to their phone. |
| TCPA List Validation | Validate your subscriber list against TCPA compliance requirements before sending. |
| Two-touch technology | Require customers to confirm their opt-in with a second action to ensure compliant consent collection. |
| Silent hours | Automatically suppress message delivery during defined quiet hours to respect customer preferences. |
| Campaign & Journey Performance Dashboards | Track key metrics and make data-driven decisions to optimize campaign performance. |
| Transactional SMS | Trigger personalized transactional SMS messages via API for critical updates like order confirmations. |
| Mobile Messaging Orchestration allowance | Includes 6 annual mobile messages per billable profile. |
Web
| Feature | Description |
|---|---|
| Onsite Recommendations | Deliver personalized product recommendations across your website, powered by real-time customer and product data. |
| Real-time Personalized Weblayers | Display personalized banners, pop-ups, and overlays based on individual customer behavior and preferences. |
| Zero Party Data Collection | Collect declared customer preferences directly through on-site interactions to enrich customer profiles. |
| Web Optimization & A/B Testing (Experiments) | Run controlled experiments to test and optimize on-site experiences and improve conversion rates. |
| Visual Builders, Test & Preview | Build weblayers using a visual editor with built-in testing and preview tools. |
| Dynamic Content & Personalization | Tailor on-site content to individual visitors using real-time customer data. |
| Asset Library & pre-built templates | Create templates from scratch or start with a predefined template from a curated library. |
| Campaign Performance Dashboards | Track key metrics and make data-driven decisions to optimize campaign performance. |
Mobile App
| Feature | Description |
|---|---|
| Mobile App Recommendations | Deliver personalized product recommendations within your mobile app, powered by real-time customer and product data. |
| Mobile Push | Re-engage customers with personalized push notifications delivered directly to their mobile devices. |
| In-app Messaging | Display personalized messages within your app based on real-time customer behavior and preferences. |
| App Inbox | Store messages inside the app so customers can revisit past promotions, updates, or transactional content at any time. |
| In-app Content Blocks | Control and update dynamic content inside your app directly from Bloomreach, without requiring app store updates. |
| Visual Builders, Test & Preview | Build in-app messages and push notifications using a visual editor with built-in testing and preview tools. |
| Dynamic Content & Personalization | Tailor in-app content to individual users using real-time customer data. |
| Asset Library & pre-built templates | Create templates from scratch or start with a predefined template from a curated library. |
| Campaign Performance Dashboards | Track key metrics and make data-driven decisions to optimize campaign performance. |
| Push Notification allowance | Includes 60 annual push notifications per billable profile. |
Ad Audiences
| Feature | Description |
|---|---|
| Meta (Facebook, Instagram) Ads | Sync first-party customer segments to Meta Ads Manager for retargeting, suppression, and lookalike audience creation. |
| Google Ads | Sync customer segments to Google Ads for targeting on Search, Gmail, YouTube, and Display via Google Customer Match. |
| Snapchat Ads | Sync enriched customer segments to Snapchat Custom Audiences for cross-channel targeting. |
| Adform Ads | Push real-time customer segments to Adform for personalized ad targeting and retargeting. |
| TikTok Ads | Send customer segments to TikTok Custom Audiences for data-driven targeting. |
| Meta Leads Ads | Automatically ingest Meta Lead Ad submissions into your project to trigger faster activation and personalized follow-up. |
| Meta Conversions API | Send conversion events directly to Meta Ads via server-to-server tracking for more accurate attribution in cookie-restricted environments. |
| Google Display & Video 360 | Send customer segments to Google DV360 for advanced programmatic advertising at scale. |
Extensions
| Feature | Description |
|---|---|
| Server-side Testing & Personalization (Managed Endpoints) | Run server-side A/B tests and deliver personalized experiences via managed API endpoints without relying on client-side code. |
| Webhooks | Send real-time event-driven data from your project to external systems via HTTP callbacks. |
| Recommendations for Extensions | Deliver personalized product recommendations via API to any channel or touchpoint. |
| API Orchestration allowance | Includes 60 annual API orchestrations per billable profile. |
Loomi AI Platform
The Enterprise Engagement package is built on the Loomi AI Platform, which provides the data foundation for all enterprise marketing features. Refer to the Loomi AI Platform page for details on individual platform features.
AI Tools & Agents
Extend the Enterprise Engagement package with AI tools to improve audience targeting, content creation, on-site personalization, and campaign orchestration.
Loomi AI Audience
AI package to improve audience targeting and segmentation.
| Feature | Description |
|---|---|
| Predictions (Purchase, Churn, Open Email, In-Session, Custom) | Use machine learning models to predict customer behavior and target the right audience segments to maximize conversion rates. |
| Autosegments | Automatically generate high-value segments based on unique combinations of customer properties and metrics. |
Loomi AI Analytics
AI package to streamline data analysis, reporting, and dashboard creation.
| Feature | Description |
|---|---|
| Loomi Analytics | Generate reports, funnels, trends, and segmentation definitions by asking questions in plain language. |
Loomi AI Web
AI package to improve on-site personalization use cases.
| Feature | Description |
|---|---|
| Contextual personalization (weblayers) | Analyze each customer's unique context to serve the most relevant on-site content based on their historical interactions. |
| Weblayer Variants Generator | Automatically generate weblayer design variants using AI to speed up testing and optimization. |
| Recommendations+ (website and weblayers) | Predict the next best product by considering the order of user interactions for more accurate on-site recommendations. |
Loomi AI Journeys
AI package to improve lifecycle marketing and campaign orchestration.
| Feature | Description |
|---|---|
| Contextual personalization (email campaigns, scenarios) | Analyze each customer's unique context to serve the most relevant content based on their historical interactions. |
| AI Content Generator | Create marketing copy directly in the campaign editor using Loomi AI. |
| Recommendations+ | Predict the next best product by considering the order of user interactions for more accurate recommendations. |
| Optimal Send Time (with channel selector) | Predict the best time for each customer to receive a campaign, with the ability to select the specific channel to optimize for. |
Engagement Enterprise AI
All Loomi AI tools in one package.
| Included | Description |
|---|---|
| Loomi AI Audience | All Loomi AI Audience features. |
| Loomi AI Analytics | All Loomi AI Analytics features. |
| Loomi AI Web | All Loomi AI Web features. |
| Loomi AI Journeys | All Loomi AI Journeys features. |
ImportantLoomi Marketing Agent isn't included in Enterprise Engagement AI and must be purchased separately.
Loomi Marketing Agent
AI agent that increases your team's capacity to ship campaigns.
| Feature | Description |
|---|---|
| Loomi Marketing Agent | An AI agent that builds email campaigns from a plain-language brief, with built-in approval workflows and brand controls. |
Add-ons
Expand the Enterprise Engagement package with additional features to meet specific business requirements.
| Add-on | Description |
|---|---|
| Instance (shared/private/exclusive) | Secure, scalable access to the platform with shared, private, or exclusive instance options. |
| App Cloud Ecosystem | Build and maintain custom integrations and data flows. |
| Loomi BigQuery | Export your data to BigQuery for custom analytics using your own BI tools. |
| Audit Logs | Track and investigate user activity across your project. |
| VPN | Secure data transmission via Google Cloud's Virtual Private Cloud. |
| Engagement Enhanced Security | SSL encryption and IP allow/block-list controls for platform access. |
Increased allowances
If your sending needs exceed the default limits, you can purchase Increased allowances to raise the limits for specific channels.
| Increased allowance | What it increases |
|---|---|
| Email Orchestration | Adds 60 annual emails per billable profile. |
| Mobile Messaging Orchestration | Adds 6 annual mobile messages per billable profile. |
| Push Notifications | Adds 60 annual push notifications per billable profile. |
| API Orchestration | Adds 60 annual API orchestrations per billable profile. |
Updated about 2 hours ago