- What is time-based session_start analytics
- Why you should use it and what insights you can gain
- How to create this analysis step-by-step using Bloomreach Engagement
- Creating the segmentation
- Creating a report with a daily overview
These analytics are in essence an advancement on the industry standard “new versus returning” way of viewing your session_starts. This advanced way of viewing your sessions will effectively break down the "returning" into more detailed segments. Understanding how to perform this will allow you to (1) understand retention patterns among your customers, (2) build audiences based on this for UX, Retargeting or Email and (3) monitor the overall health of your e-commerce enterprise.
Time-based session_start analytics drill down the event
session_start by the numerical answer to - “how long ago, in days, has the previous session_start occurred”. Session_start is an event that is tracked by Bloomreach Engagement to the customer when a device connects to a website with Engagement's tracking. In this analysis, we break down the time of “how long ago” into “# of days since the
The primary value of doing this analysis is that is a more in-depth version of new v returning session_starts. Additionally, it allows you to better understand your retention and acquisition of customer behavior. Lastly, these insights can be directly tied-in to action - an Email, UX intervention or pushing enriched information into a retargeting audience.
We will show you how to create a basic segmentation and also a traffic report with a view per day.
The basic segmentation:
As seen above, there were 5.5M session_start for our company, broken down into these 7 categories of session_starts. Roughly 55% of all session_starts in the past 3 months have been 1st session_starts. Around 24% of session_starts occur within 24 hours of the last one. As a general trend, we typically observe more mature businesses with a higher proportion of returnees, particularly between 1-7 days; while for more up-start business we observe a higher proportion of 1st.session_starts often as a result of paid traffic.
Bloomreach Engagement skills
Data and tracking
Tracking of the
a. In the Data manager, create an expression for the event
b. Add the timestamp attribute as per the GIF below. This means that Bloomreach Engagement will return the `timestamp` of every `session_start` event we are currently looking at.
c. Add an arithmetic operator using your keyboard and add a running aggregate
last session_start timestamp. Here Bloomreach Engagement will look at the timestamp of the previous `session_start` event so we can subtract those two and get the time difference. If the dynamic variable does not exist, the Expression will return
no value. This will signify 1st.session_starts.
d. Using your keyboard, divide the whole formula by 86 400 and add brackets as per the screenshot below. As timestamps count each second, if we want to report our data by days, we need to divide the result by the number of seconds of one day, which is 86 400.
Your expression is now complete. Click save.
Create a new event segmentation in the data manager. You will need to create 7 segments, each for the group you want to look at, as shown in this screenshot. The GIF below shows how to create the first 3 of those segments.
You can speed up your work by copying each segment and then editing its properties (instead of creating a new segment each time) as shown in the GIF above.
You have now created the event segmentation and can use it in your dashboards. Don't forget to click save.
Now you can create a report based on the segmentation which will show you what groups of customers are coming to your website, unique per day (based on the last session_start). This can then be saved in Dashboards.
This Traffic Report allows you to see the number of all session_starts with each returnee value. As you can see in the table above traffic for the 12th to 19th November, the spike in traffic on the 16th of November is primarily attributed to a spike in 1st session_starts. This makes it clear that there was something working extra on the acquisition side of things. However, we also see increases in the retention segments, as 30+ day returns have doubled in the period on the 16th of Nov.
The whole setup of the report is highlighted in the screenshot and the table below:
Set for which period do you want to report (1 week recommended)
Select the event segmentation you created in the previous steps. It will appear in the list of events, under
See our troubleshooting guide to find answers to the following question and more:
- I don't see the expression/segmentation/aggregate I created in the list of events/attributes
Updated 3 months ago