Twilio Segment


This is a guide for connecting BRE as a Destination with Twilio Engage.

If you want a guide for a concrete use case with Twilio Engage, click here.

Segment is a Customer Data Infrastructure (CDI) service provider that enables you to collect customer data across different sources (websites, apps, etc.) and send them further to different destinations to run analytics, marketing campaigns, etc. Their Connections Catalog is one of the core features, and you can find Bloomreach Engagement among the destinations.

Using Bloomreach Engagement destination

Bloomreach Engagement destination in Segment offers an easy way to collect your data from Segment to Bloomreach Engagement. Our destination supports the following Segment calls and maps them into Bloomreach Engagement data structures:

  • identify -> Identify/Update customer properties
  • group -> Update customer properties
  • alias -> Identify customers or Merge customers
  • track -> Add custom event
  • page -> Add page_visit event
  • screen -> Add screen_visit event

Setting up Bloomreach Engagement destination

If you want to start sending data from Segment to Bloomreach Engagement, go to our complete destination guide where you can find details of the setup and explanations on how we process Segment data.