Segment is a Customer Data Infrastructure (CDI) service provider that enables you to collect customer data across different sources (websites, apps, etc.) and send them further to different destinations to run analytics, marketing campaigns, etc. Their Connections Catalog is one of the core features, and you can find Bloomreach Engagement among the destinations.
Bloomreach Engagement destination in Segment offers an easy way to collect your data from Segment to Bloomreach Engagement. Our destination supports the following Segment calls and maps them into Bloomreach Engagement data structures:
- identify -> Identify/Update customer properties
- group -> Update customer properties
- alias -> Identify customers or Merge customers
- track -> Add custom event
- page -> Add
- screen -> Add
If you want to start sending data from Segment to Bloomreach Engagement, go to our complete destination guide where you can find details of the setup and explanations on how we process Segment data.
Updated 2 months ago