Enterprise Engagement Package
The ultimate omnichannel marketing solution that includes all your best marketing channels, customer data, AI, and advanced analytics.
Packaging versions
This is our latest packaging, effective April 3rd, 2025. Learn more about our 2024 and 2023 packaging.
How the Enterprise Engagement package works
The package has two main components and one additional:
- Enterprise Engagement channel features
- Data Engine platform & Loomi AI standard
- Add-on features – available as package upgrades
1. Enterprise Engagement channel features
Unlock the full potential of your marketing channels with features from the following packages:
Email Marketing
| Feature | Description |
|---|---|
| Personalized triggered emails & campaigns | Create tailored messages based on customers' specific data and communicate with your audience on an individual level to send relevant email campaigns to your targeted audience. |
| Personalized Email Sign-up Units (Weblayers) | Accelerate the growth of your email subscriber list by capturing customer data across devices on desktop or mobile. |
| Visual Drag & Drop email builder, HTML builder, Test & Preview | Build your email without any advanced coding know-how using the Visual Builder's simple drag-and-drop workflow, or using an HTML editor, the ultimate tool for designing, editing, and publishing your website code. |
| A/B testing with automatic winner distribution | Test a smaller sample group and then send the winning variant to the rest of the customers automatically. |
| Dynamic Content & Personalization | More advanced features that help you optimize your emails for the best possible performance and tailor them to your recipients. |
| Asset Library& Pre-built email templates | Create a template from scratch or start off with a predefined template from an up-to-date curated library. |
| Email testing & Inbox preview | Ensure your email campaigns are optimized for success with email testing, a powerful method to identify and fix potential issues before sending to your subscribers. |
| IP warm-up & Deliverability support | Improve email deliverability with our bulletproof tips and avoid being marked as spam with IP warm-up, a proven method to gradually increase email sending volume and establish a positive reputation with email service providers. |
| Analytics & Campaign Performance Dashboards | Gain valuable insights with analytics tools, allowing you to track important metrics and make data-driven decisions to optimize the user experience and achieve your business goals. |
| Email heat maps | Visualize user behavior and identify opportunities to optimize your website by tracking clicks, scrolls, and other interactions. |
Mobile Messaging
| Feature | Description |
|---|---|
| Personalized SMS/ MMS/ RCS | Run SMS, MMS, and RCS campaigns for one-to-one communication with a user-friendly editor and optional Jinja personalization. |
| Personalized WhatsApp | Engage customers with personalized and automated WhatsApp messaging. |
| Personalized SMS sign-up units | Grow your SMS subscriber list with sign-up units inviting customers to fill in their phone numbers, displayed across devices. |
| Visual Builder, Test & Preview | Create SMS and MMS without complex coding using the WYSIWYG Visual Builder. |
| A/B Testing & Automatic Winner Distribution | Test a sample group and automatically send the winning variant to the rest of the customers. |
| Dynamic Content & Personalization | Optimize SMS and MMS for performance and tailor them to recipients. |
| Asset Library & Pre-built SMS templates | Create or start with a predefined template from a curated library. |
| Keyword Response | Trigger automatic responses or actions when customers reply with a pre-configured keyword. |
| Offline Text-to-join | Enable customers to join your subscription list by replying with the keyword "JOIN". |
| Branded link shortener | Automatically shorten hyperlinks in SMS campaigns to reduce character count. |
| Contact card creator | Share business details with SMS subscribers for easy saving to personal contact lists. |
| TCPA List Validation | Ensure compliance with US market regulations for SMS and MMS campaigns. |
| Two-touch technology | Facilitate quick subscriptions with opt-in messages, ensuring compliance and data collection. |
| Silent Hours | Pause campaign sending during times when you don't want to disturb customers, like at night or on Sundays. |
| Campaign & Journey Performance Dashboards | Analyze metrics for SMS and MMS campaigns with performance dashboards. |
| Transactional SMS | Trigger transactional SMS from our API and send them through Bloomreach Engagement. |
Web Personalization
| Feature | Description |
|---|---|
| Real-time personalized weblayers | Drive engagement and conversion with Weblayers, personalized banners shown on specified web pages to a targeted audience. |
| Zero-party data collection weblayers | Collect customer data in real-time, ensuring privacy and personalization without relying on third-party data. |
| Web optimization & A/B testing (Experiments) | Use a visual editor to make website changes and switch between variants to compare performance. |
| Server-side testing & personalization (Managed endpoints) | Return personalized HTTP responses with managed endpoints, allowing true personalization on any third-party application or channel. |
| Visual builder and HTML editor, Test & Preview | Design weblayers using a "What-you-see-is-what-you-get" visual editor or by directly editing JS/HTML/CSS code. |
| Dynamic Content & Personalization | Optimize weblayers for performance and tailor them to your audience with advanced features. |
| Asset library & Pre-built weblayer templates | Use predefined templates as starting points for campaigns or seasonal events like Black Friday. |
| Campaign Performance Dashboards | Analyze and evaluate data with dashboards to view key business metrics and trends in one place. |
App Personalization
| Feature | Description |
|---|---|
| Mobile Push | Send textual push notifications with media (images) and interaction (buttons) to mobile app users to enhance your mobile strategy. |
| In-app Messaging | Communicate directly with customers while they use the app, providing personalized and timely information like order updates and promotional offers. |
| App Inbox | Store mobile push notifications and in-app messages in the App Inbox for a defined period, allowing users to access them even after dismissal. |
| In-app Content blocks | Display campaigns within mobile applications that blend seamlessly with the app design, enriching the user experience without intruding. |
| Server-side testing & personalization (Managed endpoints) | Return personalized HTTP responses with managed endpoints, allowing true personalization on any third-party application or channel. |
| Visual builder and HTML editor, Test & Preview | Build in-app notifications using a simple drag-and-drop workflow or an HTML editor for website code. |
| Dynamic Content & Personalization | Optimize in-app notifications for performance and tailor them to recipients. |
| Asset library & Pre-built weblayer templates | Create templates from scratch or use predefined templates from a curated library. |
| Campaign Performance Dashboards | Analyze and evaluate data with dashboards to view key business metrics and trends in one place. |
Ad Optimization
| Feature | Description |
|---|---|
| Facebook/Instagram Ads | Boost your business by targeting lookalike customers or re-engaging past visitors who haven't browsed your website recently with Facebook/Instagram Ads. |
| Google Ads | Display tailored Google ads to users who previously visited your online store, now browsing elsewhere, to strengthen customer connections with personalized messages. |
| Snapchat Ads | Enhance your reach with Snapchat Ads by targeting customers who have previously interacted with your business, optimizing campaigns with automated tactics and refreshed customer lists. |
| Adform Ads | Elevate marketing with Adform Ads by leveraging Bloomreach Engagement data for targeted audiences and unified messaging across email, SMS, and Adform channels. |
| TikTok Ads | Reach a wider audience and enhance advertising campaigns with TikTok Ads integration, managing audiences and customer data seamlessly within Bloomreach Engagement. |
| Facebook Leads Ads | Drive lead generation with Facebook/Instagram Lead Ads, allowing potential customers to express interest by filling out a customizable form within the ad. |
| Facebook Conversions API | Elevate Facebook Ads campaigns by directly sending key events, such as purchases and leads, to Facebook. |
2. Data Engine and Loomi AI Standard features
Refer to the Customer Data Engine package for more details on the individual features.
3. Add-on features
Enhance your package with add-on features to maximize Bloomreach Engagement capabilities. This includes Loomi AI Premium and Additional features.
Loomi AI Premium
Engagement Enterprise AI
This AI package supports lifecycle marketing and orchestration, including all features from Loomi Premium packages.
| Feature | Description |
|---|---|
| Predictions (Purchase, Churn, Open Email, In-Session, Custom) | Use AI-powered models to predict customer behavior and optimize campaigns for specific audience segments. |
| Autosegments | Automatically generate high-value segments using AI to find unique customer property combinations. |
| Loomi Analytics | Generate analysis and insights by asking questions in human language. |
| Contextual personalization | Personalization engine that serves content based on customer context and interactions. |
| Weblayer variants generator | Show personalized banners on specified web pages to drive engagement and conversion. |
| Recommendations+ | Predict the next best product by considering user interaction order. |
| Loomi Content: Copy generator | Create marketing content directly in the campaign editor with Loomi AI. |
Additional features
| Feature | Description |
|---|---|
| Instance (shared/private/exclusive) | Secure, scalable access to a customer data and experience platform featuring AI-driven analytics and full channel automation for precise marketing. |
| App Cloud Ecosystem | Build and maintain custom integrations and data flows, ensuring adaptable and scalable solutions to meet business requirements. |
| Engagement Big Query | Flexible, secure, and scalable infrastructure to house your data in an Engagement-like structure, with frequent data updates ensuring your data is always available on demand for custom analytics using your own BI tools. |
| Transactional messages | Raise the soft limits of a channel, allowing you to exceed the expected usage for that channel. |
| Long-term Analytics | Unlock campaign dashboards for a 13-month timeline instead of the default 3-month period. |
| Audit log | Capture and store records of user activity, enabling detection and investigation of suspicious actions by answering who performed an action, what was done, when it occurred, and where it took place. |
| VPN | Create a secure tunnel between local area networks through Google Cloud's Virtual Private Cloud, providing an extra security layer for data transmissions. |
| Engagement Enhanced Security (SSO, SSL encryption, IP allow-/ block -list) | Collectively provide robust security measures to control user access, ensure encrypted data transmission, and restrict platform access to specific IP addresses. |
Updated 21 days ago