Tracking

You can track events in Engagement to learn more about your app’s usage patterns and to segment your customers by their interactions.

By default, the SDK tracks certain events automatically, including:

• Installation (after app installation and after invoking anonymize)
• User session start and end
• Banner event for showing an in-app message or content block

Additionally, you can track any custom event relevant to your business.

📘

Also see Mobile SDK tracking FAQ at Bloomreach Support Help Center.

❗️

Protect the privacy of your customers

Make sure you have obtained and stored tracking consent from your customer before initializing Exponea React Native SDK.

To ensure you're not tracking events without the customer's consent, you can use Exponea.clearLocalCustomerData(appGroup) when a customer opts out from tracking (this applies to new users or returning customers who have previously opted out). This will bring the SDK to a state as if it was never initialized. This option also prevents reusing existing cookies for returning customers.

Refer to Clear local customer data for details.

If customer denied tracking consent after Exponea React Native SDK is initialized, you can use Exponea.stopIntegration() to stop SDK integration and remove all locally stored data.

Refer to Stop SDK integration for details.

Events

Track event

Use the trackEvent() method to track any custom event type relevant to your business.

You can use any name for a custom event type. We recommended using a descriptive and human-readable name.

Refer to the Custom events documentation for an overview of commonly used custom events.

Arguments

Examples

Imagine you want to track which screens a customer views. You can create a custom event screen_view for this.

First, create a dictionary with properties you want to track with this event. In our example, you want to track the name of the screen, so you include a property screen_name along with any other relevant properties:

let properties = {
  screen_name: "dashboard",
  other_property: 123.45,
}

Pass the event object to trackEvent() as follows:

Exponea.trackEvent("screen_view", properties)

The second example below shows how you can use a nested structure for complex properties if needed:

let properties = {
  purchase_status: "success",
  product_list: [
    {
      product_id: "abc123",
      quantity: 2,
    },
    {
      product_id: "abc456",
      quantity: 1,
    },
  ],
  total_price: 7.99,
}
Exponea.trackEvent("purchase", properties)

👍

Optionally, you can provide a custom timestamp if the event happened at a different time. By default the current time will be used.

Customers

Identifying your customers allows you to track them across devices and platforms, improving the quality of your customer data.

Without identification, events are tracked for an anonymous customer, only identified by a cookie. Once the customer is identified by a hard ID, these events will be transferred to a newly identified customer.

👍

Keep in mind that, while an app user and a customer record can be related by a soft or hard ID, they are separate entities, each with their own lifecycle. Take a moment to consider how their lifecycles relate and when to use identify and anonymize.

Identify

Use the identifyCustomer() method to identify a customer using their unique hard ID.

The default hard ID is registered and its value is typically the customer's email address. However, your Engagement project may define a different hard ID.

Optionally, you can track additional customer properties such as first and last names, age, etc.

Customer identification and local data

The SDK stores customer data, including the hard ID, in a local cache on the device. If you need to remove the hard ID from local storage, call anonymize in your app.

Although you can use identifyCustomer with a soft ID, use caution—especially after anonymization. In some cases, this can unintentionally associate the current user with the wrong customer profile.

❗️Warning

If a customer profile is anonymized or deleted in the Bloomreach Engagement web app, initializing the SDK again in the app can cause the profile to be reidentified or recreated from locally cached data. Always clear local data appropriately to prevent unintended profile recreation.

Arguments

Examples

First, create a record containing at least the customer's hard ID:

let customerIds = {
  registered: "[email protected]"
}

Optionally, create a dictionary with additional customer properties:

let properties = {
  first_name: "Jane",
  last_name: "Doe",
  age: 32   
}

Pass the customerIds and properties dictionaries to identifyCustomer():

Exponea.identifyCustomer(customerIds, properties);

If you only want to update the customer ID without any additional properties, you can pass an empty dictionary into properties:

Exponea.identifyCustomer(customerIds, {});

Anonymize

Use the anonymize() method to delete all information stored locally and reset the current SDK state. A typical use case for this is when the user signs out of the app.

Invoking this method will cause the SDK to:

• Remove the push notification token for the current customer from local device storage and the customer profile in Engagement.
• Clear local repositories and caches, excluding tracked events.
• Track a new session start if automaticSessionTracking is enabled.
• Create a new customer record in Engagement (a new cookie soft ID is generated).
• Assign the previous push notification token to the new customer record.
• Preload in-app messages, in-app content blocks, and app inbox for the new customer.
• Track a new installation event for the new customer.

You can also use the anonymize method to switch to a different Engagement project. The SDK will then track events to a new customer record in the new project, similar to the first app session after installation on a new device.

Examples

Exponea.anonymize()

Switch to a different project:

Exponea.anonymize(
  {
    projectToken: "new-project-token",
    authorizationToken: "new-authorization-token"
  },
  {
    [EventType.PAYMENT]: [
      {
        projectToken: "special-project-for-payments",
        authorizationToken: "payment-authorization-token",
        baseUrl: "https://api-payments.some-domain.com"
      }
    ]
  }
)

Sessions

The SDK tracks sessions automatically by default, producing two events: session_start and session_end.

The session represents the actual time spent in the app. It starts when the application is launched and ends when it goes into the background. If the user returns to the app before the session times out, the application will continue the current session.

The default session timeout is 60 seconds. Set sessionTimeout in the SDK configuration to specify a different timeout.

Track session manually

To disable automatic session tracking, set automaticSessionTracking to false in the SDK configuration.

Use the trackSessionStart() and trackSessionEnd() methods to track sessions manually.

Examples

Exponea.trackSessionStart()

Exponea.trackSessionEnd()

Push notifications

If developers integrate push notification functionality in their app, the SDK automatically tracks push notifications by default.

On Android, you can disable automatic push notification tracking by setting the Boolean value of the automaticPushNotification property to false in the SDK's Android-specific configuration. It is then up to the developer to manually track push notifications.

❗️

The React Native SDK currently does not support disabling automatic push notification tracking on iOS.

❗️

The behavior of push notification tracking may be affected by the tracking consent feature, which in enabled mode requires explicit consent for tracking. Refer to the consent documentation for details.

Track token manually

Use either the trackPushToken() (Firebase) or trackHmsPushToken (Huawei) method to manually track the token for receiving push notifications. The token is assigned to the currently logged-in customer (with the identifyCustomer method).

Invoking this method will track a push token immediately regardless of the value of the tokenTrackFrequency configuration parameter.

Each time the app becomes active, the SDK calls verifyPushStatusAndTrackPushToken and tracks the token.

Arguments

Example

Firebase:

Exponea.trackPushToken("value-of-push-token")

Huawei:

Exponea.trackHmsPushToken("value-of-push-token")

❗️

Remember to invoke anonymize whenever the user signs out to ensure the push notification token is removed from the user's customer profile. Failing to do this may cause multiple customer profiles share the same token, resulting in duplicate push notifications.

Track push notification delivery manually

Use the trackDeliveredPush() method to manually track push notification delivery.

Arguments

❗️

The notification data type is determined by the React Native library used for retrieving and handling push notifications (Firebase, Expo, Signal, etc...).

Example

const notificationData: Record<string, string> = {
      "platform": "android",
      "subject": "subject",
      "type": "push",
      "url_params": JSON.stringify({
        "utm_campaign": "Campaign name",
        "utm_medium": "mobile_push_notification",
        "utm_content": "en",
        ...
      }),
      ...
    };
Exponea.trackDeliveredPush(notificationData)

Track push notification click manually

Use the trackClickedPush() method to manually track push notification clicks.

Arguments

❗️

The notification data type is determined by the React Native library used for retrieving and handling push notifications (Firebase, Expo, Signal, etc...).

Example

const notificationData: Record<string, string> = {
      "platform": "android",
      "subject": "subject",
      "type": "push",
      "actionType": "button",
      "actionName": "Click here",
      "url": "https://example.com",
      "url_params": JSON.stringify({
        "utm_campaign": "Campaign name",
        "utm_medium": "mobile_push_notification",
        "utm_content": "en",
        ...
      }),
      ...
    };
Exponea.trackClickedPush(notificationData)

Clear local customer data

Your application should always ask customers for consent to track their app usage. If the customer consents to tracking events at the application level but not at the personal data level, using the anonymize() method is usually sufficient.

If the customer doesn't consent to any tracking, it's recommended not to initialize the SDK at all.

If the customer requests deletion of personalized data before the SDK is initialized, use the clearLocalCustomerData(appGroup) method to remove all locally stored information. For details on the appGroup parameter, see Using the appGroup parameter on iOS

The customer may also revoke all tracking consent after the SDK is fully initialized and tracking is enabled. In this case, you can stop SDK integration and remove all locally stored data using the stopIntegration method.

Invoking this method will cause the SDK to:

• Remove the push notification token for the current customer from local device storage.
• Clear local repositories and caches, including all previously tracked events that haven't been flushed yet.
• Clear all session start and end information.
• Remove the customer record stored locally.
• Clear any previously loaded in-app messages, in-app content blocks, and app inbox messages.
• Clear the SDK configuration from the last invoked initialization.
• Stop handling of received push notifications.
• Stop tracking of deep links and universal links (your app's handling of them isn't affected).

Using the appGroup parameter on iOS

The clearLocalCustomerData() method includes an optional appGroup parameter:

• On iOS, set this parameter to match the application group identifier configured for your app.
• If your app uses multiple application groups, call the method separately for each group.
• If your app doesn't use an application group, you can omit this parameter.
• This parameter has no effect on Android.

Stop SDK integration

Your application should always ask the customer for consent to track their app usage. If the customer consents to tracking of events at the application level but not at the personal data level, using the anonymize() method is normally sufficient.

If the customer doesn't consent to any tracking before the SDK is initialized, it's recommended that the SDK isn't initialized at all. For the case of deleting personalized data before SDK initialization, see more info in the usage of the clearLocalCustomerData method.

The customer may also revoke all tracking consent later, after the SDK is fully initialized and tracking is enabled. In this case, you can stop SDK integration and remove all locally stored data by using the Exponea.stopIntegration() method.

Use the stopIntegration() method to delete all information stored locally and stop the SDK if it is already running.

Invoking this method will cause the SDK to:

• Remove the push notification token for the current customer from local device storage.
• Clear local repositories and caches, including all previously tracked events that were not flushed yet.
• Clear all session start and end information.
• Remove the customer record stored locally.
• Clear any In-app messages, In-app content blocks, and App inbox messages previously loaded.
• Clear the SDK configuration from the last invoked initialization.
• Stop handling of received push notifications.
• Stop tracking of Deep links and Universal links (your app's handling of them is not affected).

If the SDK is already running, invoking of this method also:

• Stops and disables session start and session end tracking even if your application tries later on.
• Stops and disables any tracking of events even if your application tries later on.
• Stops and disables any flushing of tracked events even if your application tries later on.
• Stops displaying of In-app messages, In-app content blocks, and App inbox messages.
  • Already displayed messages are dismissed.
  • Please validate dismiss behaviour if you customized the App Inbox UI layout.

After invoking the stopIntegration() method, the SDK will drop any API method invocation until you initialize the SDK again.

Use cases

Correct usage of stopIntegration() method depends on the use case so consider all scenarios.

Request customer consent

Always respect user privacy—not only to comply with regulations like GDPR, but also to build trust and deliver ethical digital experiences.

When requesting permission in your mobile app, make sure your requests are clear, transparent, and relevant to the context. Clearly explain why you need the permission and ask for it only when necessary, so users can make an informed decision.

You may use system dialog or in-app messages for that purpose.

In the case of the in-app message dialog, you can customize In-app message action callback to handle the user's decision about allowing or denying tracking permission.

Exponea.setInAppMessageCallback({
  inAppMessageClickAction(
    message: InAppMessage,
    button: InAppMessageButton,
  ): void {
    if (messageIsForGdpr(message)) {
      handleGdprUserResponse(button)
    } else if (button.url != null) {
      openUrl(button)
    }
  },
  inAppMessageCloseAction(
    message: InAppMessage,
    button: InAppMessageButton | undefined,
    interaction: boolean,
  ): void {
    if (messageIsForGdpr(message) && interaction) {
      // regardless from `button` nullability, parameter `interaction` tells that user closed message
      console.log(`Stopping SDK`)
      Exponea.stopIntegration()
    }
  },
  inAppMessageError(
    message: InAppMessage | undefined,
    errorMessage: string,
  ): void {
    // Here goes your code
  },
  inAppMessageShown(message: InAppMessage): void {
    // Here goes your code
  },
  // set overrideDefaultBehavior to true to handle URL opening manually
  overrideDefaultBehavior: true,
  // set trackActions to true to keep tracking of click and close actions
  trackActions: true,
});

Stop the SDK but upload tracked data

The SDK caches data (such as sessions, events, and customer properties) in an internal local database and periodically sends them to Bloomreach Engagement. These data are kept locally if the device has no network, or if you configured SDK to upload them less frequently.

Invoking the stopIntegration() method will remove all these locally stored data that may not be uploaded yet. To avoid loss of these data, invoke request to flush them before stopping the SDK:

// Flushing requires that SDK is initialized
Exponea.configure(...)
// Invoke flush force-fully
Exponea.flushMode = FlushMode.MANUAL
await Exponea.flushData();
// All data are uploaded, we may stop SDK
Exponea.stopIntegration()

Stop the SDK and wipe all tracked data

The SDK caches data (such as sessions, events, and customer properties) in an internal local database and periodically sends them to the Bloomreach Engagement app. These data are kept locally if the device has no network, or if you configured SDK to upload them less frequently.

If a customer is removed from the Bloomreach Engagement platform, you may also need to remove their data from local storage.

Don't initialize the SDK after deleting the customer. Depending on your configuration, initializing the SDK could trigger an upload of any locally stored events, which may unintentionally recreate the customer profile in Bloomreach Engagement using the stored customer IDs.

To prevent this, invoke stopIntegration() immediately without initializing the SDK:

Exponea.stopIntegration()

This results in all previously stored data being removed from the device. The next SDK initialization will be considered a fresh new start.

Stop the already running SDK

The method stopIntegration() can be invoked anytime on a configured and running SDK.

This is useful if a customer initially consented to tracking but later revokes their consent. When consent is withdrawn, invoke stopIntegration() immediately to stop all tracking activities.

// User gave you permission to track
Exponea.configure(...)

// Later, user decides to stop tracking
Exponea.stopIntegration()

This results in the SDK stopping all internal processes (such as session tracking and push notifications handling) and removing all locally stored data.

❗️

After calling stopIntegration(), the SDK will not track or upload any further data. If you need to upload any tracked data to Bloomreach Engagement before stopping the SDK, flush the data synchronously before invoking stopIntegration().

Customer denies tracking consent

Ask for the customer’s tracking consent as early as possible in your application. If the customer denies consent, don't initialize the SDK. This prevents any tracking or data storage from occurring.

Default properties

You can configure default properties to be tracked with every event. Note that the value of a default property will be overwritten if the tracking event has a property with the same key.

Exponea.configure({
  projectToken: "YOUR_PROJECT_TOKEN",
  authorizationToken: "YOUR_API_KEY",
  baseUrl: "YOUR_API_BASE_URL",
  defaultProperties: {
    thisIsADefaultStringProperty: "This is a default string value",
    thisIsADefaultIntProperty: 1
  } 
}).catch(error => console.log(error))

After initializing the SDK, you can change the default properties using the method Exponea.setDefaultProperties().