Examples and success stories in Affinity

Affinity supports pre-built journey templates covering common marketing automation scenarios. This article provides example prompts that you can adapt to your business needs, along with real customer results showing what's achievable with Affinity.

For guidance on customizing these prompts, see Writing effective prompts in Affinity.

Cart and browse abandonment journeys

Personalized abandoned cart email

Target customers who left items in their cart with personalized reminders featuring their name and products. This recovers lost sales by creating urgency.

Example prompt:

"Create an abandoned cart journey with two follow-ups sent 2 hours and 24 hours after abandonment. Include personalized product images and create urgency around limited stock."

Key features:

• Personalized cart contents display
• Customer name personalization
• Urgency-focused messaging

Abandoned cart with recommendations

Add similar product recommendations alongside abandoned items to increase order value and show customers alternatives they might have missed.

Example prompt:

"Set up cart abandonment emails that include the abandoned products plus recommendations for similar items based on browsing history. Send the first email after 4 hours."

Key features:

• Abandoned product display
• AI-powered product recommendations
• Cross-sell opportunities

Abandoned browse flow

Re-engage users who viewed products but didn't add items to their cart. Capture interest at the research stage and guide users toward purchase.

Example prompt:

"Create a browse abandonment flow for users who viewed products but didn't add to cart. Send a reminder after 12 hours with the viewed products and similar recommendations."

Key features:

• Browsing behavior tracking
• Product recommendation engine
• Early-stage engagement

Customer lifecycle journeys

Welcome flow

Create welcome sequences for new subscribers with brand introductions, best sellers, and first-purchase incentives. Set expectations and introduce your brand story.

Example prompt:

"Set up a three-step welcome flow for new subscribers. Send the first email immediately introducing our brand, the second after 3 days featuring best sellers, and the third after 7 days with a 10% first-purchase discount."

Key features:

• Multi-step onboarding sequence
• Brand storytelling
• New customer incentives

Post-purchase email with recommendations

Follow up after purchases with thank you messages and relevant product suggestions for upselling or cross-selling. Strengthen customer relationships and drive repeat purchases.

Example prompt:

"Send a post-purchase email 3 days after delivery thanking customers and recommending complementary products based on their purchase."

Key features:

• Purchase-based recommendations
• Cross-sell opportunities
• Relationship building

Birthday journey

Send personalized birthday greetings with special discounts, gifts, or exclusive offers. Create emotional connections and provide natural opportunities for repeat purchases.

Example prompt:

"Create a birthday journey that sends a personalized greeting with a 15% discount code on the customer's birthday. Include product recommendations based on their purchase history."

Key features:

• Date-triggered automation
• Exclusive birthday offers
• Personalized recommendations

Retention and reactivation journeys

Retention journey for repeat purchasers

Target loyal customers who have made multiple purchases with exclusive deals and personalized recommendations. Reward loyalty and encourage continued engagement.

Example prompt:

"Design a VIP journey for customers who have made 3 or more purchases in the last 6 months. Offer exclusive early access to new products and a special loyalty discount."

Key features:

• Loyalty-based segmentation
• Exclusive rewards
• VIP treatment messaging

Reactivation journey for lapsing and lapsed subscribers

Re-engage subscribers who haven't interacted with emails recently. Use targeted messaging and special offers to win back customers before they completely disengage.

Example prompt:

"Target customers who haven't purchased in 6-12 months with a reactivation journey. Send two emails—first with personalized product recommendations, second with a 20% win-back offer if no response after 5 days."

Key features:

• Inactivity-based triggers
• Win-back incentives
• Multi-step re-engagement

Reactivation journey for disengaged email subscribers

Win back subscribers who haven't opened emails in long periods (60+ days). Use compelling subject lines and valuable offers to recapture attention.

Example prompt:

"Create a win-back series for subscribers who haven't opened emails in 90 days. Use attention-grabbing subject lines and offer a significant discount to re-engage them."

Key features:

• Email engagement tracking
• High-impact messaging
• Strong incentive offers

Anniversary and milestone journeys

Purchase anniversary recommendations

Celebrate customer purchase anniversaries with special offers and product suggestions related to previous purchases. Create memorable moments and encourage repeat business.

Example prompt:

"Create an anniversary journey to send emails one year after purchase, celebrating the milestone and offering complementary products or an upgrade discount."

Key features:

• Purchase date tracking
• Milestone celebration
• Relevant product recommendations

Newsletter and content journeys

Automated favorite brand newsletter

Send regular updates featuring new products from brands customers have previously purchased. Keep your brand top-of-mind and showcase relevant new arrivals.

Example prompt:

"Automate a weekly newsletter highlighting new arrivals from brands the customer has purchased before or shown interest in through browsing."

Key features:

• Brand affinity tracking
• New arrival notifications
• Personalized content curation

Automated newsletter for new items of interest

Deliver personalized newsletters highlighting new arrivals based on browsing history and purchase behavior. Drive discovery of new products aligned with individual preferences.

Example prompt:

"Set up automated newsletters sent every two weeks featuring new products in categories the customer has browsed or purchased from."

Key features:

• Category-based personalization
• Regular touchpoint maintenance
• Discovery-focused content

Bi-weekly product recommendation newsletter

Provide regular product suggestions every two weeks based on customer preferences and behavior patterns. Maintain consistent touchpoints with valuable, personalized content.

Example prompt:

"Create a bi-weekly newsletter with personalized product recommendations based on purchase history, browsing behavior, and trending items in their preferred categories."

Key features:

• AI-powered recommendations
• Consistent cadence
• Multi-signal personalization

Feedback and satisfaction journeys

Post-purchase NPS flow

Collect customer feedback through Net Promoter Score surveys after delivery. Include follow-up actions based on ratings to understand satisfaction and identify improvement opportunities.

Example prompt:

"Set up an NPS survey journey that sends 7 days after product delivery. Follow up with promoters asking for reviews, and reach out to detractors with customer service support."

Key features:

• Timing-based survey delivery
• Rating-based branching logic
• Automated follow-up actions

Customer success stories

Real companies are achieving measurable results with Affinity. These examples show what's possible when you automate journey creation and let AI handle execution.

Faster launches and higher revenue

Revolution Beauty is a UK-based beauty brand with 13 brands offering cruelty-free products.

Revolution Beauty needed to match their marketing speed to a constantly evolving product lineup. Limited resources meant choosing between speed, testing, and creativity.

With Affinity automating journey building, audience segmentation, and email execution, the team focuses on strategy while AI handles technical work.

What they achieved:

• 5x revenue per email compared to previous journeys.
• Over 5% of total email revenue now generated by AI-created journeys.
• Journey variants built and launched in minutes instead of weeks.
• Team freed to focus on creativity and optimization.

Read the full case study.

From concept to launch in 15 minutes

Sideshow manufactures and distributes pop culture collectibles.

With a lean team and dozens of monthly product drops, Sideshow needed to eliminate journey-building bottlenecks that limited their ability to react quickly.

Affinity automates journey creation from simple prompts, enabling the team to launch time-sensitive drops in minutes and run recurring journeys automatically.

What they achieved:

• 15 minutes from idea to launch for new journeys.
• 2x increase in value per email delivered.
• 13.9% of email revenue attributed to Affinity.
• $10K revenue from a single Affinity-powered journey.
• 200+ separate post-purchase scenarios consolidated into one dynamic journey.

See how Sideshow uses Affinity.

What these stories show

Both companies solved similar problems—limited resources, need for speed, and demand for personalization at scale. Affinity delivered:

• Time savings by automating manual workflows.
• Revenue impact through better-performing journeys.
• Creative freedom to test ideas that were previously too time-consuming.

Your results will depend on your specific use cases, audience, and existing marketing maturity. Use these examples as reference points for what's achievable.