Overview of Data & Assets
Having your data organized is essential for making effective use of Bloomreach Engagement. Data & Assets tools enable you to view, manage, and customize tracking of your customer data. Be it by allowing you to browse the data through a single customer view, storing your items and campaign data through catalogs, or creating custom metrics and properties to be tracked by Bloomreach Engagement.
You can find the data and assets tools by clicking on the Data & Assets section located in the menu on the left.
By clicking on the button highlighted in red the Data and Assets menu will appear.
Data and Assets tools currently available in Bloomreach Engagement
| Tool | What does the tool do? | When can it be useful? |
|---|---|---|
| 1. Customers | Displays the database of your customers and allows you to view the data of a single customer. | Search for a particular user, or gain insights into particular pieces of raw data. |
| 2. Catalogs | Stores your data in a table with a key value of item_id. | Create a database of your items, articles, or specific campaign data in Bloomreach Engagement. |
| 3. Vouchers | Loads a pool of vouchers into Bloomreach Engagement. However, it does not substitute a voucher system. | Insert your vouchers into any campaign, and track their usage. |
| 4. Asset Manager | Create and manage your Email, Weblayer, and Html block templates. | Automation marketing use cases. |
| 5. Tag Manager | Runs custom JavaScript codes on specific web pages. | Specifying custom tracking or retargeting audience in Google Ads. |
| 6. Data Manager | Manage customer and event properties. | Setting up event expiration, creating aggregates, event segmentations, or expressions. |
| 7. Metrics | Extract a measured value from your data. | Create a metric for your dashboards or reports. |
| 8. Imports | Imports your data into Bloomreach Engagement. | Adding new customers, catalogs, vouchers, or events. |
| 9. Aggregates and running aggregates | Creates new attributes for events or customers from the existing date. | Track important properties of your customers such as the customer lifetime value. |
| 10. Expressions | Create derivative attributes from existing data. | Calculate the time from the last purchase. |
| 11. Event segmentations | Displays a chart graph of custom groups of events. | Analyze the properties of events. For instance, the devices of session_start events. |
| 12. System events | Default tracking of events already included in Bloomreach Engagement. | Allows you to do standard tracking without the need to create custom events. |
Free videos on Data in Engagement Mini Masterclass
Get a theoretical and practical overview of how to work with data, and learn how to manage data in peak seasons such as Black Friday! Just sign up and start learning.
Updated 2 months ago