Yotpo
Yotpo Loyalty Integration provides you with possibility to analyze customer loyalty and execute omnichannel marketing campaigns. You can also use Bloomreach Engagement's AI-driven capabilities on your Yotpo data real-time.
Apart from the main capabillities when integrating Engagement and Yotpo, the integration helps you make the process of sending email campaigns, push notifications, creating experiments, or just analyzing your loyalty data, much easier and more efficient as possible!
Set up process
During onboarding, you will be assigned a Technical Consultant, who will use middleware to reformat any webhooks from Yotpo in order to capture the data in Bloomreach. Engagement. The Technical Consultant will then provide you with a Webhook URL to be set up in your Yotpo project.
Use cases
Yotpo integration helps you with a configuring many use cases, a few of them listed here:
- Welcome Email (to Loyalty)
- Monthly statement
- Annual Statement
- Loyalty-specific communication via using custimization in omnichannel marketing communication
Syncing your data
When syncing your data from Yotpo, these customer properties are updated and events are triggered in Bloomreach Engagement:
| Customer properties updated | Events triggered |
|---|---|
| coupon earned (awarded) | |
| first_name | coupon earned (redeemed) |
| last_name | custom reward redeemed |
| points_earned | customer birthday |
| points_balance | customer birthday captured |
| referral_link | customer anniversary |
| last_seen | customer anniversary captured |
| vip_tier | donation created |
| birth_month | loyalty opt in / out |
| birth_day | points chnaged |
| birth_year | points earned |
| anniversary_month | points reminder |
| anniversary_day | redemption below threshold |
| anniversary_year | redemption cancellation request |
| platform_account_created_at | redemption reminder |
| phone_number | referral link share |
| loyalty_member | referral share reminder |
| opt_in_date | referral completed |
| VIP Tier earned | |
| VIP Tier lost | |
| VIP Tier status changed |
When syncing your data from Bloomreach Engagement to Yotpo, these actions are supported:
- Create/update customer records
- Record a customer action
- Points redemptions
- Order/refund tracking
- Control of in-browser campaigns and popups
To do the sync from Bloomreach Engagement to Yotpo, you should prepare a simple AUTH header and standard Engagement webhook template.
Updated 5 months ago