In-App Messages
This article will show you why In-App Messages are useful and guide you through their usage from initial creation to evaluation.
If you have a mobile application for your users, In-app Messages are a way of displaying banners to them within the app. The feature uses the same principle as pop-up weblayers displayed to your website visitors.
Watch a short introductory video about this feature:
In order for In-App Messages to work, Mobile SDKs must be implemented.
Visual builder only:
- Android v2.7.0
- iOS v2.6.0
HTML builder included (advanced In-App Messages):
- Android v3.1.0
- iOS v2.12.0
Additionally, this feature needs to be enabled in the project by the CSM.
iOS SDK integration guide
If you want to learn more about integrating iOS SDK, check our short video guide!
Why use In-App Messages
In-app messages are important because they allow you to communicate directly with your customers while they are using the app. This can effectively provide personalized and timely information to customers, such as order updates, promotional offers, and customer service assistance, thus improving overall customer experience
Some specific benefits of in-app messaging for e-commerce include:
- Targeted communication: In-app messages can be customized and targeted to specific groups of customers, allowing you to send personalized and relevant messages.
- Improved conversion rates: By providing customers with timely and relevant information, in-app messages can help to increase the likelihood that they will complete a purchase or take the desired action.
- Enhanced customer engagement: In-app messages provide a direct and convenient way for customers to interact with your company, which can help to increase customer engagement and build loyalty.
- Increased customer satisfaction: By providing helpful and timely information, in-app messages can help to improve the overall customer experience and increase satisfaction.
Using In-App Messages
To create an in-app message go to Campaigns > In-app messages > + New in-app message
You can use the predefined templates in the Visual builder or create your own in the HTML builder.
Visual builder
You can edit the design of the In-App message in the right column. There is no limit on the number of characters or words you can use in an In-App message.
If you want to delete any component, for example, a button or a header, you only need to delete its text, and the whole component will be deleted along with it.
To see how the message looks for a specific customer/segment of customers or for Android or iOS devices click on Preview and select the specific segment of customers or the kind of the desired kind of device. (Note: image URL links cannot be longer than 190 characters)
When setting up how will the In-App Messages interact with your customers, you will be faced with implementing Buttons into them. These offer you two choices:
- Deep link - navigates your customer from the In-App Message onto a specified link
- Cancel - navigates your customer away from the In-App Message, thus quitting it
HTML Builder
You can build an in-app message from scratch or use a prebuilt HTML template in Bloomreach Engagement.
Test your HTML code on a real device to ensure it will work across devices before starting your campaign.
Always use standard HTML and CSS and avoid using experimental features or proprietary values.
Forbidden HTML tags and attributes:
Tags:
head,script,link,iframe,meta,title,body
Attributes: onclick, href and other inline javascript attributes
A/B Testing
If you want to A/B test your in-app message, you must first enable the A/B testing in the top right corner. Afterward, you can go to the A/B TEST tab next to DESIGN and use it as explained in the A/B Testing article.
Settings
You can find the SETTINGS next to the A/B TEST tab.
Apart from the Show on and Priority (which do not exist in weblayers), the settings in in-app messages work the same way in weblayers. Therefore, the two will be explained here and the rest in the Weblayers article.
| Setting | Description |
|---|---|
| Show on | Choose on what particular event the message should be shown. For example, if you choose the event' App load', the message can pop up immediately when the app loads. If you want the message to be shown another time, you can specify any other Custom event. Note that the event needs to be tracked directly from the mobile SDK. |
| Priority | If multiple messages are supposed to be shown to a particular customer for the same event, they will only see the message with the highest priority (highest number) as only one in-app message is being shown at a time. The message with lower priority would remain in the backlog and if it eventually becomes the message with the highest priority relative to remaining messages then it would be shown to the customer on a particular event. |
| Display delay | Specifies the time delay (in milliseconds) between the moments when the message is triggered and when it is actually displayed to the customer. |
| Closing timeout | Specifies the time (in milliseconds) after which an in-app message is automatically hidden in case the customer does not interact with it. |
Evaluate
You can compare the conversion and click rates by going into the Evaluate tab where you can see a dashboard with measurements of the effectiveness of the sent in-app messages.
Tracking
Each in-app message shown to a customer is tracked as a banner event with the same attributes as in any weblayer. However, with in-app messages, an additional type attribute is tracked:
| Attribute | Description | Example |
|---|---|---|
| type | The type of the banner shown. | in-app message |
Use cases
Predictive in-app messaging
You can decide to only target the customers with the highest likelihood of conversion. By using Predictions you create a customer segment with the highest probability of completing a certain action like purchase or interaction. These segments can thereafter be used in in-app messages.
Connecting the desktop experience with your mobile app.
You can personalize the content of your in-app messages for every individual customer. This is possible thanks to the unified single customer view where you can use all the customer data collected through multiple different channels. You could, for example, check which customers have not opened your newsletter with personalized products, and display to them that same selection of products in the app instead.
Due to personalization being enabled, you can also use product recommendation models within in-app messages to show recommended products.
Clone to another project
This feature allows you to clone In-App messages to other projects you have access to. Read more about Cloneable Data Mapping in our Data Manager article.
Updated 19 days ago