Data Engine package
The Data Engine pricing package is crafted to unify customer and product data, enabling personalized and connected customer experiences. It serves as both a standalone platform package and as a component of channel-specific pricing packages.
Packaging versions
This is our latest packaging, effective April 3rd, 2025. Learn more about our 2024 and 2023 packaging.
How the Data Engine package works
The Data Engine package includes three inseparable feature groups bundled together as a single package. You can select one of two Engagement Engine variants that best suit your business needs.
Real-time Data & Analytics
| Feature | Description |
|---|---|
| Single customer view & Audience builder | Collect all relevant customer information in one place, including historical data, real-time interactions, and predicted future behavior, making it intuitive and actionable. |
| Real-time segmentation | Strategically target customers by dividing them into smaller groups based on shared characteristics. |
| Real-time event tracking | Process and execute data in less than a second, allowing customer segments and campaigns to adapt immediately. |
| Data retention control (data minimization) | Manage client data to comply with GDPR and data protection regulations using Bloomreach Engagement features. |
| 1st party cookie tracking solutions | Mitigate tracking limitations imposed by browsers and maintain consistent tracking of anonymous users with 1st party server-side cookies. |
| Real-time analytics & data insights | Use Bloomreach Engagement tools to manage data and gain insights into customer behavior. |
| Dashboards, Custom reporting & Metrics | View key business metrics and trends in one place. Create custom reports to summarize important metrics like total revenue, number of buyers, or conversion rate. |
| Webhooks & Bloomreach Omniconnect | Use webhooks to communicate with different services via APIs, sending automated messages or retrieving data from third-party tools. Omniconnect allows integration management with any third-party platform without deep coding knowledge. |
| 3rd Party integrations | Integrate your project with virtually any third-party application. |
| SQL reports | Create reports based on data from third-party sources using SQL queries or visual mode. |
| Imports | Import data from external sources into your Bloomreach Engagement project. |
| Custom SSO | Control user roles through identity providers like Azure Active Directory and Okta with enhanced Single Sign-On (SSO) features. The user creation process is streamlined, eliminating the need for invitation emails. |
Journey Orchestration & Campaigns
| Feature | Description |
|---|---|
| Drag-&-drop journey orchestration (scenarios) | Use scenarios to interact with the right blend of channels, such as email and SMS, for each customer, delivering relevant and consistent experiences. |
| Journey simulation (scenarios - test & preview) | Conduct a dry-run of the campaign as if executed immediately, considering all policies, A/B splits, unsubscribes, and other factors to see how it will affect customers and in what numbers. |
| Smart Frequency Policy | Prevent customer overload by setting generic frequency rules for the entire audience or dynamically adapting the number of campaigns based on customer interactions and engagement levels. |
| Campaign calendar | Plan campaigns effectively with all necessary tools in one place—plan, design, test, execute, and evaluate campaigns using the campaign calendar. |
| Browser push | Engage customers through push notifications across different browsers. |
| Vouchers | Send voucher codes to incentivize purchases and boost customer loyalty. |
| Surveys | Create surveys with unique links to collect feedback and understand your target audience. |
| Tag Manager | Manage all predefined presets and custom tags for web pages, enabling customer personalization and custom tracking. |
| Centralized consent management | Manage subscription policies and track consent changes for every customer. |
| Google SSO | Manage access and maintain only active users through a centralized identity system. |
| Security and compliance support | Utilize Bloomreach Engagement's comprehensive security features to keep customer data safe. |
| API triggers for scenarios | Send personalized communications to targeted customer groups based on external events, such as sports victories or product restocks, with a single API call while filtering the right audience and personalizing messages. |
Loomi AI Standard
| Feature | Description |
|---|---|
| AI Optimal send time (email & SMS) | Predict the best times for customer interaction with your campaigns using AI calculations based on past customer behavior. |
| Recommendations | Deliver personalized content with product recommendations, including: - Popular Right Now - New Items - More like this - Filter-based - Customers Also Bought/Viewed - Personalized Recommendations - Textual Similarity - Advanced Engine to combine models |
Loomi AI Premium add-on
Upgrade with Loomi AI Premium add-on package for advanced Loomi AI features. Visit channel pages for tailored add-on package suggestions.
Engagement Engine variants
Select the Engagement Engine variant that aligns with your business requirements:
| Engagement Engine variant | Description |
|---|---|
| Standard (default) | 255 profile attributes 10 profile updates per month 150 customer data points |
| Enterprise | 1024 profile attributes 50 profile updates per month 300 customer data points |
Updated about 20 hours ago