With the growing number of mobile app users, the mobile strategy becomes a larger and more significant part of the overall marketing strategy. Therefore, it is useful to have an additional mobile channel for communication directly in the mobile app.
Previously, the only built-in channels for mobile app marketing were the mobile push notifications and the in-app messages, the content of which disappeared once dismissed. Now, mobile push notifications can be stored in the App Inbox in the mobile application for a defined period of time.
Before using the App Inbox feature, you must implement Bloomreach Engagement's mobile SDK into your mobile application. App Inbox is a separate account module that can be enabled for you by your CSM.
To use App Inbox in Bloomreach Engagement, you have to set up the integration within one of the mobile SDKs:
App Inbox works across multiple devices. Therefore, the messages can be delivered to the App Inbox for customers with at least one valid hard_id identifier.
App Inbox offers an enhancement for the existing mobile push notifications. Each mobile push notification can now be stored in the App Inbox in the mobile application. This setup is available directly within the settings of the Mobile push notification action node. It allows your customers to access the content of mobile push notifications even after interacting with them.
Each message that goes to the App Inbox also supports an expiration period. The expiration period specifies the number of days after the message will be removed from the App Inbox automatically. The default and also maximum expiration period is set to 365 days.
In order to set up the persistent storage of App Inbox, build a new scenario for mobile push notifications.
- Insert a Mobile push action node.
- Go to
Settings > App Inboxand tick
Show in the App Inbox.
- Select the appropriate expiration period of the message (in days), which by default is set to 365 days.
Once the App Inbox account module is enabled, Engagement allows storing mobile push campaigns in the App Inbox.
Enabling will allow you to customize the title, pre-header, and image URL. These fields will be used within the App Inbox list view. Default values will be taken from the existing mobile push content and shown as placeholders.
Mobile push notifications are, by design, great for immediate offers and information but poorly suited to messages that need to stick around for a while. App Inbox allows you to enhance a set of use cases and save the content of mobile push notifications. This will help you deliver vouchers via mobile push notifications, and your customers will be able to keep these vouchers in a safe place without the need to remember.
Updated 30 days ago