Contact Cards (also known as vCard or Virtual Contact Files - VCF) provide a quick and convenient way to share your business name, number, logo, and more with your SMS subscribers so they can easily save this information to their personal contact list.

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Contact Cards can be sent only via MMS

Why Are Contact Cards Important?

There are two major reasons why it is essential to share your Contact Card with your audience:

Create an Emotional Connection With Your Subscribers

SMS is a very intimate channel. The immediate recognition of your brand by your subscribers creates an emotional connection. A Contact Card helps your messages feel more personal (with a known name and logo in the inbox), which can increase engagement and decrease the number of opt-outs.

Reduce the Potential for Filtering by Devices and Carriers

With new iOS 16 updates, your customers can easily filter and report incoming messages from unknown senders as junk, and more filtering options are expected soon. It is essential to encourage SMS subscribers to save your Contact Card, which will rapidly decrease the probability that you are considered an unknown sender and keep your deliverability high.

When Is the Ideal Time to Send Your Contact Card?

Our recommendation is to share your Contact Card with all your subscribers. It is very important to differentiate between existing and new subscribers.

The ideal moment to share the Contact Card with new subscribers is within your Welcome Series campaign to ensure that your new subscribers get your Contact Card as soon as they become part of your SMS family.

If you already have existing subscribers, you can share your Contact Card with them as part of an existing campaign or automation (e.g., post-purchase engagement).

How to Create and Send a Contact Card in Engagement

Contact Cards can be created online via third-party tools such as Smart vCard and uploaded to our File management or created through the built-in Contact Card Creator. Each Contact Card has to contain at least the brand name, sender phone number, and logo. All other fields, such as website, email, and address, are optional.

Contact Card Creator

1. To create a Contact Card in Engagement, go to the Project Settings > Campaigns > Channels > SMS / MMS.

2. Scroll down to the Brand information section and fill in all required information for the Contact Card. Once you are done, click on the Save changes button.

3. Your Contact Card is now ready to be used in SMS Campaigns and Scenarios within the SMS action node. You can see in the live preview the Contact Card and the personalized logo you uploaded within the Brand information section.

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Important Notice

Depending on the device, your subscribers may see your contact card as an icon with the .VCF filename, or they may just see your brand’s name instead without the .VCF filename.