Tracking Consent

Manage tracking consent using the iOS SDK.

Depending on local data access regulations, access to data on a user's device may require explicit consent. To follow such requirements, Engagement allows you to enable the standalone "tracking consent" feature. This feature activates the tracking consent option for in-app messages, in-app content blocks, and mobile push notifications.

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Refer to Configuration of the tracking consent categories in the Engagement Consent Management documentation for more information about the tracking consent feature.

How the SDK Manages Tracking Consent

If the tracking consent feature is enabled, the Engagement platform sents a has_tracking_consent attribute along with push notifications, in-app messages, and in-app content blocks data. The SDK tracks events according to the boolean value of this attribute.

If the tracking consent feature is disabled, the has_tracking_consent attribute is not included in push notifications, in-app messages, and in-app content blocks data. In this case, the SDK considers has_tracking_consent to be true and tracks event accordingly.

In case of clicked events, it is possible to override the value of has_tracking_consent and force tracking by including the query parameter xnpe_force_track with the value true in the action URL.

How the SDK Tracks Events Depending on Tracking Consent

Push Notification Delivered

The SDK tracks push notification delivery by calling Exponea.shared.trackDeliveredPush or Exponea.shared.handleRemoteMessage. These methods track a delivered event only if one of the following is true:

  • The tracking consent feature is disabled.
  • The tracking consent feature is enabled and has_tracking_consent is true.

If you are invoking the Exponea.shared.trackDeliveredPush method manually and want to ignore tracking consent, you may use Exponea.shared.trackDeliveredPushWithoutTrackingConsent instead. This method will track the event regardless of tracking consent.

Push Notification Clicked

The SDK tracks push notification clicks by calling Exponea.shared.trackPushOpened or Exponea.shared.handlePushNotificationOpened. These methods track a clicked event only if one of the following is true:

  • The tracking consent feature is disabled.
  • The tracking consent feature is enabled and has_tracking_consent is true.
  • The action URL contains the query parameter xnpe_force_track with the value true (overriding has_tracking_consent).

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An event that is tracked because xnpe_force_track (forced tracking) is enabled will contain an additional property tracking_forced with value true.

If you are invoking the Exponea.shared.trackPushOpened method manually and you want to ignore tracking consent, you may use Exponea.shared.trackPushOpenedWithoutTrackingConsent instead.

If you are invoking the Exponea.shared.handlePushNotificationOpened method manually and you want to ignore tracking consent, you may use Exponea.shared.handlePushNotificationOpenedWithoutTrackingConsent instead.

These methods will track the event regardless of tracking consent.

In-App Message Clicked

The SDK tracks in-app message clicks by calling Exponea.shared.trackInAppMessageClick. This method tracks a clicked event only if one of the following is true:

  • The tracking consent feature is disabled.
  • The tracking consent feature is enabled and has_tracking_consent is true.
  • The action URL contains the query parameter xnpe_force_track with the value true (overriding has_tracking_consent).

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An event that is tracked because xnpe_force_track (forced tracking) is enabled will contain an additional property tracking_forced with value true.

If you are invoking the Exponea.shared.trackInAppMessageClick method manually and want to ignore tracking consent, you may use Exponea.shared.trackInAppMessageClickWithoutTrackingConsent instead. This method will track the event regardless of tracking consent.

In-App Message Closed

The SDK tracks in-app message closed events by calling Exponea.shared.trackInAppMessageClose. This method tracks a closed event only if one of the following is true:

  • The tracking consent feature is disabled.
  • The tracking consent feature is enabled and has_tracking_consent is true.

If you are invoking the Exponea.shared.trackInAppMessageClose method manually and you want to ignore tracking consent, you may use Exponea.shared.trackInAppMessageCloseWithoutTrackingConsent instead. This method will track the event regardless of tracking consent.

App Inbox Message Opened

The SDK tracks app inbox message opening by calling Exponea.shared.trackAppInboxOpened. This method tracks an app inbox message open event only if one of the following is true:

  • The tracking consent feature is disabled.
  • The tracking consent feature is enabled and has_tracking_consent is true.

If you are invoking the Exponea.shared.trackAppInboxOpened method manually and you want to ignore tracking consent, you may use Exponea.shared.trackAppInboxOpenedWithoutTrackingConsent instead. This method will track the event regardless of tracking consent.

App Inbox Action Clicked

The SDK tracks app inbox action clicks by calling Exponea.shared.trackAppInboxClick. This method tracks a clicked event only if one of the following is true:

  • The tracking consent feature is disabled.
  • The tracking consent feature is enabled and has_tracking_consent is true.
  • The action URL contains the query parameter xnpe_force_track with the value true (overriding has_tracking_consent).

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An event that is tracked because xnpe_force_track (forced tracking) is enabled will contain an additional property tracking_forced with value true.

If you are invoking the Exponea.shared.trackAppInboxClick method manually and you want to ignore tracking consent, you may use Exponea.shared.trackAppInboxClickWithoutTrackingConsent instead. This method will track the event regardless of tracking consent.

In-App Content Block Displayed

The SDK tracks in-app content block display by calling Exponea.shared.trackInAppContentBlockShown. This method tracks a displayed event only if one of the following is true:

  • The tracking consent feature is disabled.
  • The tracking consent feature is enabled and has_tracking_consent is true.

If you are invoking the Exponea.shared.trackInAppContentBlockShown method manually and you want to ignore tracking consent, you may use Exponea.shared.trackInAppContentBlockShownWithoutTrackingConsent instead. This method will track the event regardless of tracking consent.

In-App Content Block Clicked

The SDK tracks in-app content block clicks by calling Exponea.shared.trackInAppContentBlockClick. This method tracks a clicked event only if one of the following is true:

  • The tracking consent feature is disabled.
  • The tracking consent feature is enabled and has_tracking_consent is true.
  • The action URL contains the query parameter xnpe_force_track with the value true (overriding has_tracking_consent).

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An event that is tracked because xnpe_force_track (forced tracking) is enabled will contain an additional property tracking_forced with value true.

If you are invoking the Exponea.shared.trackInAppContentBlockClick method manually and you want to ignore tracking consent, you may use Exponea.shared.trackInAppContentBlockClickWithoutTrackingConsent instead. This method will track the event regardless of tracking consent.

In-App Content Block Closed

The SDK tracks in-app content block closed events by calling Exponea.shared.trackInAppContentBlockClose. This method tracks a closed event only if one of the following is true:

  • The tracking consent feature is disabled.
  • The tracking consent feature is enabled and has_tracking_consent is true.

If you are invoking the Exponea.shared.trackInAppContentBlockClose method manually and you want to ignore tracking consent, you may use Exponea.shared.trackInAppContentBlockCloseWithoutTrackingConsent instead. This method will track the event regardless of tracking consent.

In-App Content Block Error

The SDK tracks in-app content blocks errors by calling Exponea.shared.trackInAppContentBlockError with a meaningful errorMessage parameter. This method tracks a delivered event only if one of the following is true:

  • The tracking consent feature is disabled.
  • The tracking consent feature is enabled and has_tracking_consent is true.

If you are invoking the Exponea.shared.trackInAppContentBlockError method manually and you want to ignore tracking consent, you may use Exponea.shared.trackInAppContentBlockErrorWithoutTrackingConsent instead. This method will track the event regardless of tracking consent.