What to Expect From This Use Case

Automated Price Drop Email Alert tracks customers' viewed items and sends automated emails when a price drop happens on those items. This intelligent alert system is designed to nudge customers towards a purchase they've shown interest in but haven't carried out. The timely interaction from these alerts directly influences the customer's purchasing behavior and catalyzes the overall Revenue per Visitor (RPV).

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Tip

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Use Case Items

With this use case, you’ll get a:

• Ready-to-use automated price drop email alert
• Pre-defined evaluation dashboard

How to deploy the Use Case

After downloading the use case, follow these steps:

Step 1: Meet the Requirements

Verify if the data in your project meets the requirements. Follow this step-by-step setup guide in case of problems.

Step 2: Understand the Use Case Logic

A customer gets an email when there’s been a price drop in a product that the customer has viewed repeatedly in the last 30 days.

The scenario is triggered when customers view products on the website. To comply with GDPR, it first checks for emailing consent. To confirm customer interest, the scenario checks if the customer viewed the product at least two times in the last 30 days. Furthermore, any products bought in the last 30 days are excluded from the price drop alert. After a 24-hour delay, it verifies if the customer still hasn't purchased the product and adds the product to a 'watchdog' list (customer attribute 'watchdog_price_automatic') created on the customer profile.

Daily, the scenario checks if the price of any product in the 'watchdog' list has dropped by more than 10%, in which case a special 'watchdog event' triggers an email to the customer. Before sending an 'Automated Price Drop Email,' it ensures the customer still has emailing consent. The 'Automated Price Drop Email' frequency is limited to one email per 14 days.

The email includes personalization of items that the customer has viewed previously and whose price has dropped. Both old and new prices are displayed based on the data in the product catalog.

To remove a particular product from the 'watchdog' list, at least one of the following conditions must apply:

• The customer received the 'Automated Price Drop Email'
• The customer did NOT receive the email, but was in the Control Group of the A/B test
• The product was being monitored in the 'watchdog' list for more than 30 days
• The customer has purchased the product

Follow the description and labels in the scenario in case of uncertainty.

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Tip

The logic of this use case is built on best practices and only requires adjustments if you want to further customize the use case. Get instant value by launching this campaign in just a few clicks.

However, we highly recommend you adjust the use case design and copy to fit your business needs.

Step 3: Adjust the Use Case

Now that you understand the use case logic, you can set up the use case according to your preference.

3.1 Email Settings

If you decide to customize the email settings, follow this detailed guide to make the adjustments.

3.2 Design & Copy

Customize the email visuals and copy to align with your company's brand identity.

Otherwise, you can go through this guide for more information.

Follow this guide to adjust the email template with products in the email node.

3.3 A/B test

A/B test the use case to better understand the email performance and revenue generated.

This use case's A/B test traffic distribution is set to variant A at 50 % and the control group at 50 %. We recommend keeping this distribution as it brings quick and statistically significant results.

Learn more about the dos and don'ts when modifying your A/B tests in this guide.

Step 4: Test and Run the Use Case

When you are done adjusting the use case, we recommend to always test the use case before deployment. When testing, double-check if the use case design, copy, and settings work as preferred.

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Warning

You should only deploy a use case after testing. Testing prevents sending unfinished or imperfect campaigns to your customer base.

Run the use case once the testing is over. When you open the email, click the Start button in the upper right corner to launch the campaign.

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Congratulations!

If you got here, you have successfully deployed this use case.

Step 5: Evaluate the Results

Remember to run the use case for a few days to see the impact.

After this initial period, use the prebuilt and ready-to-use evaluation dashboard specifically included in this use case to measure and analyze relevant data.

To evaluate, open the evaluation dashboard, enter the email's name (e.g. Automated Price Drop Email Alert), set the attribution window for revenue in hours (e.g. 24) and click the Refresh button in the upper right corner to see the results.

If you encounter any problems, read this article for insights on evaluating the use case.

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Tip

Don’t forget to regularly check the results so you can optimize the use case for better performance.

Additional Resources

Learn how to enhance and optimize email performance with different tips and tricks from Bloomreach experts.