Email Marketing: Path
Complete your onboarding.
Make sure your emails hit inboxes and serve the right content to the right audience at the right time with dynamic, personalized content.
Who is this for?
- Email marketers
- Automation, Mailing, and Campaign specialists
- Communications specialists
- CRM assistants
- Anyone who wants to know how to use Bloomreach Engagement as their email management tool
Overall topics to go through: 8
Overall estimated time: ∼90 minutes
1-4 Emailing Basics
Reading time: 30 minutes
Learn how to visually create, test, and set up an email campaign. This adds to your knowledge of Scenarios.
| 1. | Introduction to emailing | Find out what you need to do to create an email campaign in Bloomreach Engagement. |
| 2. | Email Editors | Learn how to easily build visually appealing emails with our ready-to-use templates. |
| 3. | Email Testing | Discover ways how to test your email before launching any live campaign. |
| 4. | • Consent Management • Frequency Policy | It is crucial to manage your subscription policies and track changes to consent for every customer. Learn how to do this to make sure you send emails in compliance with GDPR. Manage your frequency to ensure you do not overload your customers with emails. |
5-10 Emailing Advanced
Reading time: 1 hour
Learn how to proficiently evaluate, personalize and scale your email marketing.
| 5. | Email Marketing Metrics | See what are the most important email metrics to track when evaluating email performance. |
| 6. | Email Evaluation | There are numerous ways how to evaluate your email. Read through the summary and pick and choose the ones most relevant for you. |
| 7. | Email Personalization | Learn about more advanced features we offer to better optimize your emails. |
| 8. | Managing Email Health | Check out our email health tips and increase email deliverability. |
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Your onboarding is now complete!
You can further leverage your knowledge with the learning materials below. Alternatively, continue with another learning path to master another area of the tool.
Further learning resources
| Campaign Calendar | Manage your campaigns in the Campaign Calendar and reduce overlapping campaigns or unnecessary communication. |
| How To AB Test | Learn how to A/B test and what to track while testing your email campaigns. |
| Testing campaigns | Discover different methods for how to test your ideas for email campaigns. |
| • Most Common Email Issues • Custom Web Fonts Support in Email Apps • FAQ - Consistency Check between Scenario Evaluation and Custom Evaluations | Read the Help Center's tips on how to solve the most common email issues and improve the quality of your email campaigns. |
| Embedding Videos in Emails | Learn how to embed a video in an email. |
| Business UC: Email campaigns | Explore various emailing use case examples to improve your personalization or audience engagement. |
| Asset Manager | Create and save pre-defined email templates. |
| Transactional Emails | Learn how to send your customers automated real-time emails after a specific action has been performed within an application or website. |
| Jinja | Personalize your customer communication even further with Jinja. |
| Most Common Jinja Issues | Solve the most common Jinja errors by yourself. |
| Advanced emailing | See 3rd party resources you can use to enhance your emailing strategy or reputation performance. |
| Email Providers | Learn more about the email integration process and Engagement's native integrations with email service providers. |
| HTML Blocks | Learn how to use HTML to create email templates. |
| Engagement Emailing course | This course takes you through each stage of the email marketing funnel to ensure great inbox placement, as well as great open-and-click activity for your newsletters and automation, all leading to higher website sessions and conversions. |
| Engagement Mini Masterclass | Explore a series of free tool-focused videos which are quick and easy to understand. Discover the Marketing Channels section to find useful videos on Emailing! |
Find all articles on Working with Emails in the documentation.
Updated 12 months ago
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