Apple user privacy and data use

Apple requires iOS apps to disclose how they collect and use data. If your app uses the Marketing iOS SDK, this article explains what to disclose about the data Marketing collects.

App privacy details

Since September 2020, Apple has required app privacy details for every new app and app update submitted to the App Store. You provide these details in App Store Connect, and Apple shows them on your app's product page so users can review your data practices before they download the app.

Your app privacy details must cover all data your app collects, including data collected by third-party code such as the Marketing iOS SDK. For each data type, describe how you use it and whether you use it to track users.

App tracking transparency

Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, the App Tracking Transparency framework requires apps to ask for users' permission before tracking them across apps and websites owned by other companies.

Data collected by the Marketing iOS SDK

Depending on your project setup, the Marketing iOS SDK can collect and process the following data for tracking purposes:

• Device details: device type, model, operating system, device tracking identifier (cookie), IP address, and location (longitude and latitude).
• User details: name, company name, email address, phone number, job position, and country.
• In-app interactions: views, clicks, and orders.

Related resources

• User privacy and data use (Apple documentation)
• Build trust through better privacy (Apple WWDC20 video)

To identify the data your project collects, contact your Customer Success Manager (CSM).