Yotpo Reviews

Enrich your marketing strategy with customer reviews and ratings to win back lost or unsatisfied customers by targeting them with special offers.

Yotpo Reviews integration enables the real-time export of product and website reviews from Yotpo to Bloomreach Engagement. Each product or website review is automatically present inside Bloomreach Engagement, so you can use review data for segmentations, scenarios and other features.

How the Integration Works

Yotpo Reviews is a one-direction integration, that sends data from Yotpo Reviews to Bloomreach Engagement. Data is synced in real time and events are present in Bloomreach Engagement as review_ events, triggered when a review is created or updated.

Setup In a Nutshell

1. Add New Integration

To integrate with Yotpo Reviews go to Data and Assets > Integrations > Add new integration > Yotpo Reviews.

2. Authenticate the Integration

To authenticate with Yotpo Reviews, insert App Key and App Secret which can be found in the General Settings inside your Yotpo Reviews account. Copy and paste the App Key and App Secret into Bloomreach Engagement.

3. Decide Which Customer ID Should Be Used

You can decide which customer ID should be used for identifying events coming from Yotpo based on:

  • Email
  • Order ID (optional)
  • Yotpo User ID (optional)

4. Save the Integration

Click the Save integration button. The successfully saved integration notification means that you successfully connected Bloomreach Engagagment with Yotpo Reviews.

Use Cases

Yotpo Reviews integration helps you configure many use cases, a few of them listed here:

  • Monitor and analyze real-time customer sentiments to adapt campaigns and strategies.
  • Create dedicated campaigns for unsatisfied customers to win them back.
  • Segment customers based on review data such as a number of reviews, average score, and average sentiment.
  • Trigger follow-up messages and flows based on review.
  • Announce to a customer that a review was published on the website.



Yotpo Reviews Availability on Some Instances Only

The Yotpo Reviews integration is available on some instances only. This means that some single-tenant instances and new multi-tenant instances may need manual activation of the Yotpo Reviews integration by the engineering team first. This is generally requested during a new instance setup or can be requested any time later by contacting your Customer Success Manager.

  • Status Updated: The review event with status update represents actions like verifying the review, or publishing it.
  • Sentiment Attributes: Sentiment attributes (sentiment_category, sentiment_value) are retrieved only for review events with status = updated.