Enrich your marketing strategy with customer reviews and ratings to **win back lost or unsatisfied customers** by targeting them with **special offers**.
Yotpo Reviews integration enables the **real-time export** of **product and website reviews** from Yotpo to Bloomreach Engagement. Each product or website review is **automatically present** inside Bloomreach Engagement, so you can use review data for segmentations, scenarios and other features.
# How the Integration Works
Yotpo Reviews is a **one-direction integration**, that sends data from Yotpo Reviews to Bloomreach Engagement. **Data is synced in real time** and events are present in Bloomreach Engagement as **`
review_` events**, triggered when a review is **created** or **updated**.
# Setup In a Nutshell
## 1. Add New Integration
To integrate with Yotpo Reviews go to `
Data and Assets > Integrations > Add new integration > Yotpo Reviews`.
## 2. Authenticate the Integration
To authenticate with Yotpo Reviews, insert **App Key** and **App Secret** which can be found in the [General Settings inside your Yotpo Reviews account](🔗). Copy and paste the App Key and App Secret into Bloomreach Engagement.
## 3. Decide Which Customer ID Should Be Used
You can decide which customer ID should be used for identifying events coming from Yotpo based on:
Order ID (optional)
Yotpo User ID (optional)
## 4. Save the Integration
Click the `
Save integration` button. The **successfully saved integration notification** means that you successfully connected Bloomreach Engagagment with Yotpo Reviews.
# Use Cases
Yotpo Reviews integration helps you configure many use cases, a few of them listed here:
Monitor and analyze real-time customer sentiments to adapt campaigns and strategies.
Create dedicated campaigns for unsatisfied customers to win them back.
Segment customers based on review data such as a number of reviews, average score, and average sentiment.
Trigger follow-up messages and flows based on review.
Announce to a customer that a review was published on the website.
Yotpo Reviews Availability on Some Instances Only
The Yotpo Reviews integration is **available on some instances only. **This means that some single-tenant instances and new multi-tenant instances may need manual activation of the Yotpo Reviews integration by the engineering team first. This is generally requested during a new instance setup or can be requested any time later by contacting your Customer Success Manager.
**Status Updated:** The review event with status update represents actions like verifying the review, or publishing it.
**Sentiment Attributes:** Sentiment attributes (sentiment_category, sentiment_value) are retrieved only for review events with `
status = updated.`