# More Expensive Alternatives

**E-commerce Goal:** Increase the average order value **Example usage:** Offer relevant alternative products to a currently viewed product by a customer. These products should have similar properties, be more expensive and optionally can be personalized based on customer’s history and preferences. **Ideal Placements:** Product detail page **Requirements:** product catalog containing as many features as possible, such as descriptions, images, tags, brands, categories, colors, etc. **Setup:** In this use-case we suggest to use the [Textual similarity model](🔗) or [More like this model](🔗), as we are doing in [Alternative products](🔗) use-case. On top of this, we suggest using post-filtering based on price.

# Complementary Products

**E-commerce Goal:** Increase the average order value **Example Usage:** Offer complementary products to a customer currently viewing a given product. **Example:** Accessories like a charger to a smartphone. **Ideal Placements:** Cart (basket) page, Product detail page **Requirements:** Product catalog, Event tracking for purchases, at least 6 months of co-purchases (purchases with more items bought together) **Setup:** We suggest to use the [Customers who bought this item also bought template](🔗) since the algorithm searches for products frequently bought together with the currently viewed item of the customer.

# Complementary Products After Order

**E-commerce Goal:** Increase the purchasing frequency **Example usage:** Offer complementary products to a customer recently finished order on the website by recommending complementary products in a campaign. **Example:** Accessories like a charger to a smartphone. **Ideal Placements:** Email **Requirements:** Product catalog, Event tracking for purchases, at least 6 months of co-purchases (purchases with more items bought together) **Setup:** We suggest to use the [Customers who bought this item also bought template](🔗) template since the algorithm searches for products frequently bought together with the currently viewed item of the customer.