This campaign sends an email and/or SMS messages to customers who made their first purchase one year ago.
A first purchase anniversary message allows you to reach out to your customers in a personalized manner. It can prevent customer churn and increases the lifetime value and loyalty of your regular customers.
## This is how your campaign will look like:
# Step-by-Step Guide
In this guide, we will create a scenario that generates, on a daily basis, a list of customers who made their first purchase one year ago. Customers who purchased in the last month will receive a simple anniversary email, while the others will receive an SMS with a discount voucher.
| Requirements | Column Title |
| **Bloomreach Engagement skills** | Basic - we will show you step-by-step how to create every part of this scenario. We assume you can navigate and do basic operations in Bloomreach Engagement. If you find some parts of this guide difficult, try reading guides to the individual features first: _ [**Vouchers**](🔗) _ [**Scenarios**](🔗) |
| **Data and tracking** | _ Tracking of the `purchase` event
_ Integrated email domain / SMS client
_ [Vouchers](🔗) imported in Bloomreach Engagement
_ Email template ready |
Good job!
Save your scenario. You can now send engaging anniversary emails / SMS to your customers. It is completely up to you which channel you prefer or whether you want to use vouchers or not.
# Advanced
## Product recommendations:
An often-used strategy to enhance follow-up emails is to include personalized recommended products within the email. To set up email recommendations follow this [guide](🔗).
The important question, however, is: _What products to include within the email_?
(A) If the customer was recently active on your web and you have tracked recent interactions during the last few days or weeks, we suggest including personalized items based on those interactions:
[Personalized recommendations for you](🔗)
(B) If the customer was not recently active on your web, overall top sellers or top sellers from the category of the last purchase can often be a good choice:
[Popular right now template](🔗)
[Metric based category template](🔗)