# What is StartRight
StartRight provides you with the most effective way to launch proven marketing automation, analytics, and Use Cases with minimum time to value and effort on your side.
The aim of the onboarding phase is to deliver a successful data integration with Bloomreach Engagement CDXP in order to support your ambition to create and deliver omnichannel campaigns and create relevant and personalized experiences for its customers.
Bloomreach Engagement offers StartRight™ scopes which are designed based on over 200 project integrations and thousands of use cases. StartRight™ provides the project plan in a way to optimize fast value creation for you. StartRight™ usually follows a standardized integration and out-of-the-box Plug&Play use cases, which serve to deliver quick value.
# Why StartRight
## Fast Time to Value
StartRight provides you with a full set of services (with a predefined scope and cost) where our experts help you select and implement professionally designed use cases that solve specific challenges of your business.
Launch your first use case a few weeks after the contract signature
Streamline the resources and simplify the process required to deliver value to your customers
Speed up adoption by following the best practices ingrained in each use case
## Proven and Effective Use Cases
All of our predefined Use Cases have been distilled from thousands of hours of working with top brands from around the world. They follow industry best practices and have already brought great results to our existing clients. Maximize the value of Bloomreach Engagement by leveraging expert knowledge.
## Reliable Adoption
StartRight removes the majority of decision-making and pitfalls associated with adopting new technology and enables you to improve your business goals across every step of the customer journey.
# How StartRight works
StartRight comes in 3 packages (Express, Intermediate, Advanced).
The complexity of the integrations defines each package.
Each package enables you to select a different number of use cases (5, 12, or 20).
Our Solution Consultants will help you select the ideal package and combination of use cases to solve the specific challenges of your business.
Once you select the packages and Use Cases, our team of experts will provide you with the best practice suggestions for the required data and support you in completing the integration. **StartRight Integration**:
Front-end integration of your website using Bloomreach Engagement JS SDK for user behavior tracking and user identification.
Back-end integration of your internal and external systems.
Native email service (ESP) integration of your choice to be able to send out emails, along with a warm-up plan with the guidance of our senior email deliverability experts. **StartRight Implementation**:
Deployment of selected use cases.
In addition, we will also test and validate the data and the use cases to ensure they are fully functional when the integration is successfully completed.
# Available packages
StartRight comes in 3 packages that you can choose from depending on your integration requirements. Each of these packages comes with certain integration types and enables you to select a different number of Plug&Play use cases that will be deployed into your project as part of the integration process.
There are over 40 available use cases altogether with varying levels of complexity. Our consultants will help you select the ideal package and combination of use cases to solve the specific challenges of your business.
The following 3 packages are available for StartRight.
## Express package
The express package includes a number of quick integrations and allows you to pick 5 Plug & Play use cases from a selection of use cases with a relatively light level of complexity. If you are a lightweight business and you want to integrate with us as quickly as possible, this option might be for you.
## Intermediate package
The intermediate package includes all integrations from the light package, plus a number of more advanced integrations. It allows you to pick 12 Plug & Play use cases. In addition to the ones included in the Express package, you can also choose from an additional pool of use cases with a more advanced level of complexity.
If you have more advanced business and technical requirements and want a wider selection of use cases to give you a bigger head start, this package might be for you.
## Advanced package
The advanced package includes all integrations from the express and intermediate packages, plus a number of the most advanced integrations. It also allows you to pick 20 Plug & Play use cases. In addition to the ones included in the Express and Intermediate packages, you can also choose from an additional pool of the most advanced use cases prepared by our experts.
This package will satisfy even the most complex requirements and leaves you with even the most advanced use cases already up and running.
Additional features, such as Bloomreach Engagement Academy courses or Smart Secure are not included in StartRight and have to be paid for separately.
Custom (non-standard) integrations and custom use cases are not included in StartRight and have to be scoped separately.