Introduction to mobile messaging

Mobile messaging lets you reach customers on the channels they use most — their phones — with timely, personalized messages. You can send simple text alerts, rich multimedia messages, branded RCS experiences, and WhatsApp conversations, all from the same platform.

Use mobile messaging to:

• Drive revenue with promotions, back-in-stock alerts, and personalized recommendations.
• Support the full customer journey with order updates, reminders, and post-purchase follow-ups.
• Build trust with consent management, compliance tools, and two-way messaging.

Channels

• SMS campaigns: Send personalized text messages at scale, manage sender profiles, handle consent, and track performance.
• MMS campaigns: Enrich messages with images or video to increase engagement, with built-in tracking and reporting.
• RCS campaigns: Create rich, interactive messages with buttons, carousels, and branded sender profiles. Falls back to SMS automatically when RCS isn't available.
• WhatsApp campaigns: Run templated and conversational campaigns on a channel your customers already trust and use daily.