Web package
The Web package delivers real-time, personalized on-site experiences powered by first-party customer data. It helps you increase conversions and engagement by tailoring every interaction — banners, offers, and content — based on individual behavior and preferences.
How the Web package works
The Web package consists of two core components — Web features and the Loomi AI Platform — and can be extended with AI Tools & Agents, Add-ons, and Increased allowances.
Web features
| Feature | Description |
|---|---|
| Onsite Recommendations | Deliver personalized product recommendations across your website, powered by real-time customer and product data. |
| Real-time Personalized Weblayers | Display personalized banners, pop-ups, and overlays based on individual customer behavior and preferences. |
| Zero Party Data Collection | Collect declared customer preferences directly through on-site interactions to enrich customer profiles. |
| Web Optimization & A/B Testing (Experiments) | Run controlled experiments to test and optimize on-site experiences and improve conversion rates. |
| Visual Builders, Test & Preview | Build weblayers using a visual editor with built-in testing and preview tools. |
| Dynamic Content & Personalization | Tailor on-site content to individual visitors using real-time customer data. |
| Asset Library & pre-built templates | Create templates from scratch or start with a predefined template from a curated library. |
| Campaign Performance Dashboards | Track key metrics and make data-driven decisions to optimize campaign performance. |
Loomi AI Platform
The Web package is built on the Loomi AI Platform, which provides the data foundation for all web features. Refer to the Loomi AI Platform page for details on individual platform features.
AI Tools & Agents
Extend the Web package with AI tools to improve audience targeting, on-site personalization, and analytics.
Loomi AI Audience
AI package to improve audience targeting and segmentation.
| Feature | Description |
|---|---|
| Predictions (Purchase, Churn, Open Email, In-Session, Custom) | Use machine learning models to predict customer behavior and target the right audience segments to maximize conversion rates. |
| Autosegments | Automatically generate high-value segments based on unique combinations of customer properties and metrics. |
Loomi AI Analytics
AI package to streamline data analysis, reporting, and dashboard creation.
| Feature | Description |
|---|---|
| Loomi Analytics | Generate reports, funnels, trends, and segmentation definitions by asking questions in plain language. |
Loomi AI Web
AI package to improve on-site personalization use cases.
| Feature | Description |
|---|---|
| Contextual personalization (weblayers) | Analyze each customer's unique context to serve the most relevant on-site content based on their historical interactions. |
| Weblayer Variants Generator | Automatically generate weblayer design variants using AI to speed up testing and optimization. |
| Recommendations+ (website and weblayers) | Predict the next best product by considering the order of user interactions for more accurate on-site recommendations. |
Add-ons
Expand the Web package with additional features to meet specific business requirements.
| Add-on | Description |
|---|---|
| Instance (shared/private/exclusive) | Secure, scalable access to the platform with shared, private, or exclusive instance options. |
| App Cloud Ecosystem | Build and maintain custom integrations and data flows. |
| Loomi BigQuery | Export your data to BigQuery for custom analytics using your own BI tools. |
| Audit Logs | Track and investigate user activity across your project. |
| VPN | Secure data transmission via Google Cloud's Virtual Private Cloud. |
| Engagement Enhanced Security | SSL encryption and IP allow/block-list controls for platform access. |
Extensions
The Extensions add-on enables server-side testing, personalization via managed endpoints, webhooks, and API orchestration.
| Feature | Description |
|---|---|
| Server-side Testing & Personalization (Managed Endpoints) | Run server-side A/B tests and deliver personalized experiences via managed API endpoints without relying on client-side code. |
| Webhooks | Send real-time event-driven data from your project to external systems via HTTP callbacks. |
| Recommendations for Extensions | Deliver personalized product recommendations via API to any channel or touchpoint. |
| API Orchestration allowance | Includes 60 annual API orchestrations per billable profile. |
Updated 2 days ago