Review the Campaign Agent brief

After you submit your prompt, Campaign Agent generates a campaign brief and builds your complete campaign. The campaign brief translates your prompt into a structured marketing plan — summarizing what Campaign Agent understood, including objectives, audience, timing, and messaging — so you can review and refine it before campaign creation.

Campaign brief structure

Each campaign brief contains four sections:

Campaign objective

Defines the main goal and expected business outcome.

Examples:

Increase repeat purchases by re-engaging inactive customers.
Drive first purchases from new subscribers.

Target audience

Describes who will receive the campaign:

Entry criteria: Conditions determining who enters (for example, customers who recently subscribed or customers with items left in the cart).
Exit criteria: Conditions that remove customers once they no longer qualify (for example, customers who made a purchase).

Key message

Outlines main communication themes and examples of what each message might include. This helps visualize tone and structure, but isn't the final content — actual emails are generated later.

Additional context

Provides details that shape how the campaign operates:

Timing: When and how often messages are sent.
Personalization: Attributes or data points used to tailor content.
Tone: Overall communication style.

AI optimization

Displays AI-powered features available for this campaign:

Optimized wait time: AI adjusts delivery time individually for each customer within a defined range. This option appears automatically for Abandoned Cart and Browse Abandonment campaigns.

You can enable or disable AI optimizations directly in the campaign brief before clicking Approve and build.

Reviewing and refining the brief

If something feels off, adjust it through conversation. You can ask Campaign Agent to:

Modify the target audience: "Include only customers who purchased from the Reebok brand."
Adjust timing or frequency: "Send follow-up emails every 5 days instead of 3."
Change tone or messaging direction: "Make it sound more premium and less promotional."

Campaign Agent updates the campaign brief and shows you the revised version. Once you're satisfied, click Approve and build.

Campaign generation overview

Once you click Approve and build, Campaign Agent translates your approved brief into a complete campaign flow on the Canvas. Generation typically takes 2–10 minutes depending on complexity.

What happens behind the scenes

During generation, Campaign Agent:

Analyzes your approved brief to identify required triggers, filters, and steps.
Builds an agentic campaign, connecting all components into a working flow.
Generates email content drafts, timing logic, and decision points.
Optimizes wait times automatically when applicable.

Once generation is complete, see Understand the Campaign Agent structure to learn about each canvas element and how to review your generated campaign.