Channel performance

Channel performance is a section within the Performance dashboards, comprising both the Email revenue and Email engagement dashboards. Together, these dashboards provide a comprehensive view of your email marketing efforts. They enable you to assess your campaigns' effectiveness and financial impact, helping you optimize strategies for better engagement and increased revenue.

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Important

Channel performance is currently available in BETA version. To test this feature, contact your Customer Success Manager.

Email revenue dashboard

Email revenue dashboard offers insights into the revenue produced by your email marketing efforts. It calculates key metrics, including:

• Revenue
• Average order value (AOV)
• Buyers
• Purchases
• Conversion rates

This information helps you evaluate and optimize your email campaigns for better results. For a clearer understanding of the dashboard's metrics, refer to the glossary.

To access the dashboard, follow these steps:

1. Click Overview > Channel Performance > Email > Revenue.

2. The dashboard displays automatically generated insights from the Bloomreach Engagement platform.
3. To customize the dashboard to fit your specific needs, learn how to modify it.

Email revenue dashboard use cases

Using the metrics and definitions in the Email revenue dashboard, you can gain insights into the following situations:

Campaign comparison

You're launching a new email campaign and want to see how it performs compared to previous ones. Use the Email campaigns performance report to track revenue generated by each campaign side-by-side.

Monitoring email revenue trends

You observe a decline in overall email revenue. Investigate how your content affects the AOV. If there's a decrease in email AOV, compare it to the overall AOV in the Project revenue tab. If a mismatch occurs, consider revising your email strategy or content.

Conversion optimization

To boost the number of email recipients who become customers, examine the Receivers Conversion Rate (CR) and Engaged CR . These metrics indicate how effectively your emails are converting. Use this information to optimize your messaging and calls to action.

Buyers retention

You want to understand how much revenue each customer brings in. Assess Revenue per buyer to see the average value of each customer and create targeted email campaigns to encourage repeat purchases.

Email marketing return on investment (ROI)

You need to justify the investment in email marketing. Use the Email revenue share metric to show how much of the overall revenue is generated by your email campaigns.

Email engagement dashboard

Email engagement dashboard provides a clear overview of your email campaign performance. It includes metrics such as

• Delivery rate
• Open rate
• Click through rate
• Conversions

With these, you can evaluate the effectiveness of your email marketing and identify areas for improvement.

To access the dashboard, follow these steps:

1. Go to Overview > Channel Performance > Email > Engagement.

2. The dashboard displays automatically generated insights from Bloomreach Engagement.
3. To customize the dashboard to fit your needs, learn how to modify it.
4. For a better understanding of the metrics on the dashboard, refer to the glossary.

Email engagement dashboard use cases

Here are some examples to help you use the dashboard for email channel evaluation:

Campaign comparison

You're launching a new email campaign and want to see how it performs compared to previous ones. Use the Primary rates & revenue and Primary absolutes tables to track key metrics such as Open rate, Click-through rate, Conversions, and Revenue generated by each campaign side-by-side.

Diagnose deliverability issues

You notice a sudden drop in the delivery rate for a specific email campaign. Use the Delivery rate metric to see if email provider issues or outdated contact lists might be the cause.

Monitor engagement over time

You want to track how your audience interacts with your emails over time. Use the Unique open rate and Unique click-through rates to see if your email marketing strategy is improving and how engaged your subscribers are.

Improve low-performing campaigns

You want to optimize your email marketing efforts and focus on high-performing campaigns. Use the Primary rates & revenue and Primary absolutes tables to identify campaigns with low engagement and conversion rates.

Measure campaign ROI

You want to measure a specific email campaign's overall success and ROI. Use the Unique conversion rate from clicked and Buyers metrics in the Primary rates & revenue tableto see how many recipients converted into customers and generated revenue after clicking on a link in your email.