Channel performance

Channel performance, part of the Performance dashboards, includes both the Email revenue and Email engagement dashboards. Together, these dashboards offer a complete view of your email marketing efforts. This allows you to evaluate campaign effectiveness and financial impact, optimizing strategies for improved engagement and revenue.

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Important

Channel performance is currently available in BETA version. To test this feature, contact your Customer Success Manager.

Email revenue dashboard

Email revenue dashboard offers insights into the revenue produced by your email marketing efforts. It calculates key metrics, including:

• Revenue
• Average Order Value (AOV)
• Buyers
• Purchases
• Conversion rates

This information helps you evaluate and optimize your email campaigns for better results. For a clearer understanding of the dashboard's metrics, refer to the glossary.

To access the dashboard, follow these steps:

1. Click Overview > Channel Performance > Email > Revenue.

2. The dashboard will display automatically generated insights from Bloomreach Engagements.
3. To customize the dashboard to fit your specific needs, learn how to modify it.

Email revenue dashboard examples

Using the metrics and definitions in the Email revenue dashboard, you can gain insights into the following situations:

1. Campaign comparison

You're launching a new email campaign and want to see how it performs compared to previous ones. Use the Email campaigns performance report to track revenue generated by each campaign side-by-side.

2. Customer spending behaviour

You notice a drop in overall revenue. Check the AOV to see if customers spend less per purchase and adjust your email promotions accordingly.

3. Conversion optimization

You want to increase the number of email recipients who become customers. Track the Receivers Conversion Rate (CR) and Engaged CR to see how well your emails are converting and optimize your messaging and calls to action.

4. Buyers retention

You want to understand how much revenue each customer brings in. Assess Revenue per buyer to see the average value of each customer and create targeted email campaigns to encourage repeat purchases.

5. Email marketing ROI

You need to justify the investment in email marketing. Use the Email revenue share metric to show how much of the overall revenue is generated by your email campaigns.

Email engagement dashboard

Email engagement dashboard provides a clear overview of your email campaign performance. It includes metrics such as

• Delivery rate
• Open rate
• Click through rate
• Conversions

With these, you can evaluate the effectiveness of your email marketing and identify areas for improvement.

To access the dashboard, follow these steps:

1. Go to Overview > Channel Performance > Email > Engagement.

2. The dashboard will display automatically generated insights from Bloomreach Engagements.
3. To customize the dashboard to fit your specific needs, learn how to modify it.
4. For a better understanding of the metrics on the dashboard, refer to the glossary.

Email engagement dashboard examples

Here are some examples to help you use the dashboard for email channel evaluation:

1. Campaign comparison

You're launching a new email campaign and want to see how it performs compared to previous ones. Use the Primary rates & revenue and Primary absolutes tables to track key metrics such as Open rate, Click-through rate, Conversions, and Revenue generated by each campaign side-by-side.

2. Diagnose deliverability issues

You notice a sudden drop in the delivery rate for a specific email campaign. Use the Delivery rate metric to analyze if there were issues with the email provider or if the email list needs to be cleaned.

3. Monitor engagement over time

You want to track how your audience interacts with your emails over time. Use the Unique open rate and Unique click-through rates to see if your email marketing strategy is improving and how engaged your subscribers are.

4. Identify low-performing campaigns:

You want to optimize your email marketing efforts and focus on high-performing campaigns. Use the Primary rates & revenue and Primary absolutes tables to identify campaigns with low engagement and conversion rates.

5. Measure campaign return on investment (ROI)

You want to measure a specific email campaign's overall success and ROI. Use the Unique conversion rate from clicked and Buyers metrics to track how many recipients converted into customers and generated revenue after clicking on a link in your email.