Mobile Messaging Package
Personalized SMS and WhatsApp messages with add-on mobile app features to drive incremental revenue from your mobile strategy.
Packaging versions
This is our latest packaging, effective April 3rd, 2025. Learn more about our 2024 and 2023 packaging.
How the Mobile Messaging package works
The package has two main components and one additional:
- Mobile Messaging channel features
- Data Engine platform & Loomi AI standard
- Add-on features – available as package upgrades
1. Mobile Messaging channel features
| Feature | Description |
|---|---|
| Personalized SMS/ MMS/ RCS | Run SMS, MMS, and RCS campaigns for one-to-one communication with a user-friendly editor and optional Jinja personalization. |
| Personalized WhatsApp | Engage customers with personalized and automated WhatsApp messaging. |
| Personalized SMS sign-up units | Grow your SMS subscriber list with sign-up units inviting customers to fill in their phone numbers, displayed across devices. |
| Visual Builder, Test & Preview | Create SMS and MMS without complex coding using the WYSIWYG Visual Builder. |
| A/B Testing & Automatic Winner Distribution | Test a sample group and automatically send the winning variant to the rest of the customers. |
| Dynamic Content & Personalization | Optimize SMS and MMS for performance and tailor them to recipients. |
| Asset Library & Pre-built SMS templates | Create or start with a predefined template from a curated library. |
| Keyword Response | Trigger automatic responses or actions when customers reply with a pre-configured keyword. |
| Offline Text-to-join | Enable customers to join your subscription list by replying with the keyword "JOIN". |
| Branded link shortener | Automatically shorten hyperlinks in SMS campaigns to reduce character count. |
| Contact card creator | Share business details with SMS subscribers for easy saving to personal contact lists. |
| TCPA List Validation | Ensure compliance with US market regulations for SMS and MMS campaigns. |
| Two-touch technology | Facilitate quick subscriptions with opt-in messages, ensuring compliance and data collection. |
| Silent Hours | Pause campaign sending during times when you don't want to disturb customers, like at night or on Sundays. |
| Campaign & Journey Performance Dashboards | Analyze metrics for SMS and MMS campaigns with performance dashboards. |
| Transactional SMS | Trigger transactional SMS from our API and send them through Bloomreach Engagement. |
2. Data Engine and Loomi AI Standard features
Refer to the Customer Data Engine package for more details on the individual features.
3. Add-on features
Enhance your package with add-on features to maximize Bloomreach Engagement capabilities. This includes Loomi AI Premium and Additional features.
Loomi AI Premium
Audience Optimization
This AI package enhances audience targeting and segmentation, improving how you reach and engage with your customers.
| Feature | Description |
|---|---|
| Predictions (Purchase, Churn, Open Email, In-Session, Custom) | Use our AI-powered advanced feature with machine learning models to predict customer behavior and choose the right campaign for specific audience segments to maximize conversion rates. |
| Autosegments | Uncover hidden opportunities by automatically generating high-value segments. AI finds unique combinations of customer properties and metrics, removing the effort needed to analyze data and build hyper-targeted segments manually. |
Loomi AI Analytics
AI package designed to streamline data analysis, reporting, and dashboard creation for efficient insights.
| Feature | Description |
|---|---|
| Loomi Analytics | Generate analysis and definitions like reports, funnels, trends, and segmentation by asking questions in human language, gaining insights without hours of setup. |
Loomi AI Journey Orchestration
Enhance lifecycle marketing and orchestration with this AI package, streamlining user engagement.
| Feature | Description |
|---|---|
| Contextual personalization (Email campaigns, Scenarios) | A Loomi AI-powered personalization engine that analyzes and understands each customer's unique context to serve compelling content based on historical interactions. |
| AI Content Generator | Create excellent marketing copywriting content directly in the campaign editor with Loomi AI. |
| Recommendations+ | Predict the next best product by considering the order of user interactions, offering more accurate recommendations. |
Additional features
| Feature | Description |
|---|---|
| Instance (shared/private/exclusive) | Secure, scalable access to a customer data and experience platform featuring AI-driven analytics and full channel automation for precise marketing. |
| App Cloud Ecosystem | Build and maintain custom integrations and data flows, ensuring adaptable and scalable solutions to meet business requirements. |
| Engagement Big Query | Flexible, secure, and scalable infrastructure to house your data in an Engagement-like structure, with frequent data updates ensuring your data is always available on demand for custom analytics using your own BI tools. |
| Transactional messages | Raise the soft limits of a channel, allowing you to exceed the expected usage for that channel. |
| Long-term Analytics | Unlock campaign dashboards for a 13-month timeline instead of the default 3-month period. |
| Audit log | Capture and store records of user activity, enabling detection and investigation of suspicious actions by answering who performed an action, what was done, when it occurred, and where it took place. |
| VPN | Create a secure tunnel between local area networks through Google Cloud's Virtual Private Cloud, providing an extra security layer for data transmissions. |
| Engagement Enhanced Security (SSO, SSL encryption, IP allow-/ block -list) | Collectively provide robust security measures to control user access, ensure encrypted data transmission, and restrict platform access to specific IP addresses. |
Updated about 20 hours ago