Email Marketing package
The email marketing package is crafted to boost personalized customer communication, from sign-up to repeat purchases. It combines essential features with advanced tools to help businesses send fewer emails while achieving better engagement and revenue.
Packaging versions
This is our latest packaging, effective April 3rd, 2025. Learn more about our 2024 and 2023 packaging.
How the Email Marketing package works
The package has two main components and one additional:
- Email channel features
- Data Engine platform & Loomi AI standard
- Add-on features – available as package upgrades
1. Email channel features
| Feature | Description |
|---|---|
| Personalized triggered emails & campaigns | Create tailored messages based on customers' specific data and communicate with your audience on an individual level to send relevant email campaigns to your targeted audience. |
| Personalized Email Sign-up Units (Weblayers) | Accelerate the growth of your email subscriber list by capturing customer data across devices on desktop or mobile. |
| Visual Drag & Drop email builder, HTML builder, Test & Preview | Build your email without any advanced coding know-how using the Visual Builder's simple drag-and-drop workflow, or using an HTML editor, the ultimate tool for designing, editing, and publishing your website code. |
| A/B testing with automatic winner distribution | Test a smaller sample group and then send the winning variant to the rest of the customers automatically. |
| Dynamic Content & Personalization | More advanced features that help you optimize your emails for the best possible performance and tailor them to your recipients. |
| Asset Library& Pre-built email templates | Create a template from scratch or start off with a predefined template from an up-to-date curated library. |
| Email testing & Inbox preview | Ensure your email campaigns are optimized for success with email testing, a powerful method to identify and fix potential issues before sending to your subscribers. |
| IP warm-up & Deliverability support | Improve email deliverability with our bulletproof tips and avoid being marked as spam with IP warm-up, a proven method to gradually increase email sending volume and establish a positive reputation with email service providers. |
| Analytics & Campaign Performance Dashboards | Gain valuable insights with analytics tools, allowing you to track important metrics and make data-driven decisions to optimize the user experience and achieve your business goals. |
| Email heat maps | Visualize user behavior and identify opportunities to optimize your website by tracking clicks, scrolls, and other interactions. |
2. Data Engine and Loomi AI Standard features
Refer to the Customer Data Engine package for more details on the individual features.
3. Add-on features
Enhance your package with add-on features to maximize Bloomreach Engagement capabilities. This includes Loomi AI Premium and Additional features.
Loomi AI Premium
Audience Optimization
This AI package enhances audience targeting and segmentation, improving how you reach and engage with your customers.
| Feature | Description |
|---|---|
| Predictions (Purchase, Churn, Open Email, In-Session, Custom) | Use our AI-powered advanced feature with machine learning models to predict customer behavior and choose the right campaign for specific audience segments to maximize conversion rates. |
| Autosegments | Uncover hidden opportunities by automatically generating high-value segments. AI finds unique combinations of customer properties and metrics, removing the effort needed to analyze data and build hyper-targeted segments manually. |
Loomi AI Analytics
AI package designed to streamline data analysis, reporting, and dashboard creation for efficient insights.
| Feature | Description |
|---|---|
| Loomi Analytics | Generate analysis and definitions like reports, funnels, trends, and segmentation by asking questions in human language, gaining insights without hours of setup. |
Loomi AI Journey Orchestration
Enhance lifecycle marketing and orchestration with this AI package, streamlining user engagement.
| Feature | Description |
|---|---|
| Contextual personalization (Email campaigns, Scenarios) | A Loomi AI-powered personalization engine that analyzes and understands each customer's unique context to serve compelling content based on historical interactions. |
| Loomi Content: Copy generator | Create excellent marketing copywriting content directly in the campaign editor with Loomi AI. |
| Recommendations+ | Predict the next best product by considering the order of user interactions, offering more accurate recommendations. |
Additional features
| Feature | Description |
|---|---|
| Instance (shared/private/exclusive) | Secure, scalable access to a customer data and experience platform featuring AI-driven analytics and full channel automation for precise marketing. |
| App Cloud Ecosystem | Build and maintain custom integrations and data flows, ensuring adaptable and scalable solutions to meet business requirements. |
| Engagement Big Query | Flexible, secure, and scalable infrastructure to house your data in an Engagement-like structure, with frequent data updates ensuring your data is always available on demand for custom analytics using your own BI tools. |
| Transactional messages | Raise the soft limits of a channel, allowing you to exceed the expected usage for that channel. |
| Long-term Analytics | Unlock campaign dashboards for a 13-month timeline instead of the default 3-month period. |
| Audit log | Capture and store records of user activity, enabling detection and investigation of suspicious actions by answering who performed an action, what was done, when it occurred, and where it took place. |
| VPN | Create a secure tunnel between local area networks through Google Cloud's Virtual Private Cloud, providing an extra security layer for data transmissions. |
| Engagement Enhanced Security (SSO, SSL encryption, IP allow-/ block -list) | Collectively provide robust security measures to control user access, ensure encrypted data transmission, and restrict platform access to specific IP addresses. |
Updated 22 days ago