Email evaluation

After you send out your first emails, it's time to evaluate your campaign's success and effectiveness. Bloomreach Engagement offers many features that help you analyze and evaluate campaign performance.

Email tracking and bounce management

Email reporting is based on the campaign events tracking. Before you evaluate your email performance, it's important to understand when and what kind of campaign events we track and how we handle bounces.

Campaign events

Read the Email tracking article for information on the statuses and properties of campaign events.

Bounce management

When an email doesn't get delivered, there might be many reasons why it happened. We collect the failure feedback from our email providers and assign them to standard bounce categories (soft or hard bounces). Bloomreach Engagement also works with our custom bounce type, cumulative bounce. Read the Bounce management article for details on bounce types and bounce management.

Email marketing performance

You can measure email performance in several ways. Many different metrics can be monitored and used to evaluate your campaign. Read our guide on Email marketing metrics to learn about all the important metrics and useful tips for setting up your evaluation strategy.

Campaign-level evaluation

Campaign dashboard

A good place to start in your email reporting is with our out-of-the-box email evaluation dashboards. They will give you an overview of your campaign's performance, with insights into revenue and email performance metrics. With the bonus of comparing against your project average, you can spot bad-performing campaigns.

Email click heatmap

For a more detailed analysis of your customer’s engagement with your email content, use the visual email click heatmap. The heatmap gives you an overview of clicks within the email. You can switch between different metrics and customers (if your emails are personalized).

Project-level evaluation

Custom reports

As a next step, with multiple campaigns launched, you can also look at the overall performance of all campaigns using the Reports feature under Analyses. For guidance on various repo options, read Email performance reports, which will answer most of the questions about your emailing, including deliverability and campaign performance.

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Note

Bloomreach Engagement can help you with an out-of-the-box Email reporting dashboard. Contact your CSM for details.

External reporting

If you need to connect traffic data from an email to an external tool, such as Google Analytics, Bloomreach Engagement gives you the power to customize your UTM tags and attach custom parameters to all URLs.

Campaign calendar

As an extra help with the campaign management, there is a Campaign Calendar. The calendar helps visualize your campaigns on a timeline and answer questions such as:

• When are all my campaigns getting triggered?
• How many subscribers are being targeted tomorrow?
• Is there an overlap between campaigns?