Analytics FAQ

Why do I not see the expression/segmentation/aggregate I created in the list of events/attributes?

This might be due to the definitions or analyses being in different initiatives. When a piece of your use case is placed in an initiative, all other pieces either need to be in the same initiative, or need to be marked as Global Object.

How to build a report for multiple campaigns that calculates revenue or other properties using a running aggregate in rows?

If a running aggregate is used in the rows and the report is made for multiple campaigns, discrepancies between the original evaluation for a single campaign and custom report for multiple campaigns are expected due to variability of customer journey and inability to achieve 100% correct attribution.