What is Bloomreach Engagement?

Find out about an award-winning customer data and experience platform!

What is Bloomreach Engagement


Bloomreach Engagement is a multi-purpose AI-driven platform that empowers you to deliver tailored commerce experiences consistently across various channels. Our customer data platform allows you to store, analyze, and use the data to personalize your websites and campaigns.

How? Bloomreach Engagement enables you to send out birthday discounts to your customers, create countdowns on limited offers, see which emails get opened, remind customers of unfinished purchases and much more!

Learn more about Engagement on our website.

Engagement features

Campaign builder

Engagement enables you to create campaigns without coding using our drag-and-drop journey builders and easy-to-use visual editors. Send professional emails, weblayers, and SMS in no time.

Experiments and A/B Testing

Build different variants of your campaigns, choose a metric to evaluate it, and let Engagement send the best-performing Experiments automatically.

AI-powered insights

Predict customer behavior to increase the efficiency of your campaigns. Generate personalized product recommendations for visitors browsing your website.

Omni-channel orchestration

Compose a personalized cross-channel journey using email, SMS, web/mobile push notifications, in-app messages for mobile apps, Whatsapp, webhooks, ad audiences, APIs, or 3rd party integrations.

Unified customer experience at scale

Single Customer View merging customer data into one place enables hyper-personalization while maintaining marketing automation. Target groups of customers efficiently based on shared attributes using segmentations.

Use cases

Employ Plug&Play, fully-functional and ready-to-launch use cases, to quickly bring value to your business. Additionally, our Documentation includes many business use cases with step-by-step tutorials on setting them up easily.

Pre-defined templates

Save time and utilize our collection of ready-made email, predictions, and recommendations templates.

Data evaluation

Manage your customer data, display it in one place and gather insights into customer behavior with advanced Analytics.

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To find out more about the numerous benefits of Engagement, check out this article.

If you wonder how Engagement functions, feel free to read our Technical Overview article.


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