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Ad audience management

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Learn how to integrate Bloomreach Engagement with your ad platforms to run smarter, privacy-conscious campaigns. This page includes examples, use cases, and best practices to help you get started.

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Note

Bloomreach can integrate with nearly any third-party application. The integrations listed here are just examples.

Explore integrations

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Interactive tour

Try an interactive tour to learn how to increase profitability of your acquisition campaigns.

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Understand why to use Bloomreach for ads

  • Manage all your ad audiences from a single omnichannel platform.
  • Use high-quality first-party and zero-party data to improve targeting.
  • Choose what data to share with ad platforms — no need to send everything.
  • Build smarter segments using real-time and historical data.
  • Combine audiences with AI-powered predictions to boost performance.

Use first-party data for better ads

Bloomreach is built on first-party data and gives marketers tools to collect and activate zero-party data, too. Features like server-side tracking and anonymous ID management help you stay ahead of third-party cookie restrictions.

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First-party tracking in Bloomreach

Learn more about How Bloomreach uses first-party tracking.

Improve audience targeting

Better understand your customer

  • Build accurate audiences: Use real-time and historical data to send precise segments to your ad platforms.
  • Create better lookalikes: Feed relevant audiences into lookalike models to find more customers like your best ones.
  • Use AI predictions: Choose from 5 built-in models or create custom ones to target likely buyers.
  • Target high-intent visitors: Focus spend on contacts with a high probability of converting.
  • Exclude low-value contacts: Reduce ad spend by filtering out people unlikely to interact.
  • Tailor discount models: Set discount rules based on how likely someone is to buy.

Explore use cases

  • Engage on the right channel: Exclude highly engaged email/SMS users from ad audiences, or retarget those with low engagement.
  • Use CLTV for lookalikes: Create seed audiences based on customer lifetime value or loyalty.
  • Send relevant offers: Use RFM segmentation to personalize offers.
  • Avoid wasted retargeting: Remove customers from retargeting campaigns once they convert.
  • Segment by location: Group users based on behavioral or regional differences.
  • Compare signup sources: Analyze which signup channel (for example, footer, checkout, pop-up) drives better LTV or conversion.

Personal data protection

Bloomreach helps you stay compliant with privacy laws like GDPR and CCPA by giving you more control over customer data.

  • Let users exercise their rights — like the right to be forgotten — without manual API work.
  • Keep data safer by sending it directly server-to-server, not via the user’s browser.

Ad retargeting basics

Watch our ad retargeting intro video in the Bloomreach Academy’s free Mini Masterclass series. You’ll also find platform-specific how-to videos in each integration article.

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Sign up for the Mini Masterclass

Check the bite-sized videos about Adtech in the Engagement Mini Masterclass, learn how to avoid common mistakes in ad retargeting and see practical step-by-step examples.

Follow best practices

Read our Ads best practices article to learn how to make the most of your campaigns with Bloomreach Ad Audiences.

Updated 23 days ago