Ad Optimization: Path

Complete your onboarding.


Connect and convert your ideal audience with our ads and retargeting tools that allow you to personalize your targeted outreach on ad platforms using first-party data.

Who is this for?

  • Digital marketers
  • Ad Campaigns managers
  • Advertising directors/ executives
  • Anyone who wants to know how to personalize targeted ads

Overall topics to go through: 9
Overall estimated time: ∼60 minutes

1-4 Ad Optimization Basics

Reading time: 30 minutes


Learn why and how to integrate Engagement into your Facebook, Google, and Snapchat Ad systems.

1.Facebook / Instagram AdsIntegrate your Facebook Ads account with Engagement and target a specific audience with your advertisement on Facebook.
2.Google Ads AudiencesLearn how to create a remarketing scenario that creates a remarketing audience from your website and upload their details to Google Ads. Reach out to these customers and present them personalized messages.
3.Google Analytics Ad AudiencesStart retargeting through Google Analytics and show advertisements to people who visited your online store but are now on other websites.
4.Ads Best Practices GuideRead about Best Ads practices guide.

5-8 Ad Optimization Advanced

Reading time: 30 minutes


Optimize your ads even further with Lead Ads or Motionlab integration.

5.Facebook Conversions APISend important events, such as purchases and leads to Facebook, which allows better optimization of Facebook Ads campaigns.
6.Facebook / Instagram Lead AdsRun Lead Ads that allow people to show their interest in a product or service by filling out a form in the ad on Facebook.
7.TikTok Lead Generation AdsRun Lead Ads on TikTok.
8.Motionlab integrationGenerate and distribute personalized video campaigns to targeted audiences by integrating Bloomreach Engagement with Motionlab Adina.
9.Snapchat AdsAdvertise on Snapchat and target customers who already had some kind of interaction with your business.


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Your onboarding is now complete!

You can further leverage your knowledge with the learning materials below. Alternatively, continue with another learning path to master another area of the tool.

Further learning resources

Engagement Mini MasterclassExplore a series of free tool-focused videos which are quick and easy to understand. Discover the Marketing Channels section to find useful videos on Ad Audiences!

Find all articles on Ad Audiences in the documentation.