Connect and convert your ideal audience with our ads and retargeting tools that allow you to personalize your targeted outreach on ad platforms using first-party data.

## Who is this for?

  • Digital marketers

  • Ad Campaigns managers

  • Advertising directors/ executives

  • Anyone who wants to know how to personalize targeted ads

Overall topics to go through: 9 Overall estimated time: ∼60 minutes

### 1-4 _Ad Optimization Basics_

Reading time: 30 minutes

Learn why and how to integrate Engagement into your Facebook, Google, and Snapchat Ad systems.

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1.[Facebook / Instagram Ads](🔗)Integrate your Facebook Ads account with Engagement and **target a specific audience** with your advertisement **on Facebook**.
2.[Google Ads Audiences](🔗)Learn how to **create a remarketing scenario** that creates a remarketing audience from your website and upload their details to Google Ads. Reach out to these customers and present them personalized messages.
3.[Google Analytics Ad Audiences](🔗)Start **retargeting through Google Analytics** and show advertisements to people who visited your online store but are now on other websites.
4.[Ads Best Practices Guide](🔗)Read about **Best Ads practices** guide.

### 5-8 _Ad Optimization Advanced_

Reading time: 30 minutes

Optimize your ads even further with Lead Ads or Motionlab integration.

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5.[Facebook Conversions API](🔗)Send important events, such as purchases and leads to Facebook, which allows **better optimization of Facebook Ads** campaigns.
6.[Facebook / Instagram Lead Ads](🔗)Run Lead Ads that **allow people to show their interest** in a product or service by filling out a form in the ad on Facebook.
7.[TikTok Lead Generation Ads](🔗)Run Lead Ads on TikTok.
8.[Motionlab integration](🔗)Generate and **distribute personalized video campaigns** to targeted audiences by integrating Bloomreach Engagement with Motionlab Adina.
9.[Snapchat Ads](🔗)Advertise on Snapchat and target customers who already had some kind of interaction with your business.

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## Your onboarding is now complete!

You can further leverage your knowledge with the learning materials below. Alternatively, continue with another learning path to master another area of the tool.

### _Further learning resources_

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[Engagement Mini Masterclass](🔗)Explore a series of **free tool-focused videos** which are quick and easy to understand. Discover the **Marketing Channels **section to find useful videos on **Ad Audiences**!

Find all articles on **Ad Audiences** in the [documentation](🔗).