Connect and convert your ideal audience with our ads and retargeting tools that allow you to personalize your targeted outreach on ad platforms using first-party data.
## Who is this for?
Digital marketers
Ad Campaigns managers
Advertising directors/ executives
Anyone who wants to know how to personalize targeted ads
Overall topics to go through: 9 Overall estimated time: ∼60 minutes
### 1-4 _Ad Optimization Basics_
Reading time: 30 minutes
Learn why and how to integrate Engagement into your Facebook, Google, and Snapchat Ad systems.
| Column Title | Column Title | Column Title |
| 1. | [Facebook / Instagram Ads](🔗) | Integrate your Facebook Ads account with Engagement and **target a specific audience** with your advertisement **on Facebook**. |
| 2. | [Google Ads Audiences](🔗) | Learn how to **create a remarketing scenario** that creates a remarketing audience from your website and upload their details to Google Ads. Reach out to these customers and present them personalized messages. |
| 3. | [Google Analytics Ad Audiences](🔗) | Start **retargeting through Google Analytics** and show advertisements to people who visited your online store but are now on other websites. |
| 4. | [Ads Best Practices Guide](🔗) | Read about **Best Ads practices** guide. |
### 5-8 _Ad Optimization Advanced_
Reading time: 30 minutes
Optimize your ads even further with Lead Ads or Motionlab integration.
| Column Title | Column Title | Column Title |
| 5. | [Facebook Conversions API](🔗) | Send important events, such as purchases and leads to Facebook, which allows **better optimization of Facebook Ads** campaigns. |
| 6. | [Facebook / Instagram Lead Ads](🔗) | Run Lead Ads that **allow people to show their interest** in a product or service by filling out a form in the ad on Facebook. |
| 7. | [TikTok Lead Generation Ads](🔗) | Run Lead Ads on TikTok. |
| 8. | [Motionlab integration](🔗) | Generate and **distribute personalized video campaigns** to targeted audiences by integrating Bloomreach Engagement with Motionlab Adina. |
| 9. | [Snapchat Ads](🔗) | Advertise on Snapchat and target customers who already had some kind of interaction with your business. |
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## Your onboarding is now complete!
You can further leverage your knowledge with the learning materials below. Alternatively, continue with another learning path to master another area of the tool.
### _Further learning resources_
| Column Title | Column Title |
| [Engagement Mini Masterclass](🔗) | Explore a series of **free tool-focused videos** which are quick and easy to understand. Discover the **Marketing Channels **section to find useful videos on **Ad Audiences**! |
Find all articles on **Ad Audiences** in the [documentation](🔗).