Capture and visualize insights from data and uncover previously unseen trends with our customizable real-time analytics tools such as reports, cohorts, analyses, custom metrics, and dashboards.

## Who is this for?

  • Data, Customer, Business, and Web analysts

  • Data architects and scientists

  • Business intelligence analysts

  • Anyone who wants to understand and execute Bloomreach Engagement's analytical capabilities

Overall topics to go through: 10 Overall estimated time: ∼60 minutes

### 1-4 _Analytical data units & Segmentations_

Reading time: 20 minutes

Learn about the basic analytical units and how to create them. This adds to your knowledge of Metrics.

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1.[Aggregates and Running Aggregates](🔗)Learn how to **calculate aggregated information** for _every_ customer.
2.[Expressions](🔗)Find out how to **combine multiple attributes** for further **customer specification** with Expressions.
3.[Segmentations](🔗)**Group customers** on the basis of their attributes and activities, and understand how these groups differ from each other.
4.[Event Segmentations](🔗)Learn about event segmentations to learn how to **categorize events** for further use in other analyses.

### 4-10 _Basic Analytical Tools_

Reading time: 40 minutes

Learn how to use all the basic analytical tools available in Bloomreach Engagement and drive data insights specific to your business needs. This adds to your knowledge of Dashboards.

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5.[Trends](🔗)Learn how to use Trends to **visualize occurrences** of particular events over time.
6.[Funnels](🔗)Learn how to use Funnels to visualize declining **numbers of customers** as they progress **toward a particular goal**.
7.[Reports](🔗)Condense and visualize your data in an **easily comprehensible grid table** and clarify them further.
8.[Retentions](🔗)Learn how to use Retentions to visualize **repeated customer engagement** with your business.
9.[Flows](🔗)Learn how to use Flows to visualize **the overall journey** of your customers.
10.[Geo Analyses](🔗)Learn how to use Geo Analyses to visualize the **geographical distribution** of your customer's activities.

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## Your onboarding is now complete!

You can further leverage your knowledge with the learning materials below. Alternatively, continue with another learning path to master another area of the tool.

### _Further learning resources_

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[Custom Evaluation Dashboards](🔗)Build on your knowledge about Dashboards and learn how to create _custom evaluation dashboards_. This article requires an understanding of the "Parameters", which can be found [here](🔗).
[Logical Operator Combinations in Funnel Filters](🔗)Make sure you understand how to use AND and OR logical operators in order to use funnel filters effectively and get the correct results.
[Difference Between Customer-based and Event-based Metrics](🔗)Make sure you are using appropriate Metrics in your Reports.
[SQL Reports](🔗)Learn how to create, edit or view a report using data _from 3rd party data sources_.
[Business UC: Customer Analysis](🔗)See use cases that focus primarily on analyzing your customer's data.
[Email Marketing: Path](🔗)Learn how to analyze the success of your email campaigns.
[AI & ML Tools: Path](🔗)[Predictions](🔗) are an advanced analytical feature using machine learning models to _predict customer_ behavior. Continue your learning in the [AI & ML Tools: Path](🔗) path to leverage your analytical knowledge further.
[Engagement Analytics course](🔗)Take your analytical capabilities to the next level and learn how to _create astonishingly in-depth reports_ for any business analysis and comprehensive dashboards to present statistically-backed ideas to your colleagues.
[Engagement Mini Masterclass](🔗)Explore a series of **free tool-focused videos** which are quick and easy to understand. Discover the **Analytics section** to learn about Dashboards, Apple analytics, or how to manage data during peak seasons. Find there many practical examples too!

Find all articles on **Analytics** in the [documentation](🔗).