Deliver personalized content to the mobile phone with Engagement's mobile push notifications and leverage native integrations with SMS, MMS, and WhatsApp.
## Who is this for?
Mobile marketers
SMS marketers
User acquisition managers
Anyone who wants to know how to deliver customer experience through the mobile messaging applications
Overall topics to go through: 6 Overall estimated time: ∼50 minutes
### 1-4 _Mobile Messaging Basics_
Reading time: 30 minutes
Learn how to effectively run personalized SMS and MMS campaigns.
| Column Title | Column Title | Column Title |
| 1. | [SMS Campaigns](🔗) | Run **personalized SMS campaigns** allowing one-to-one communication with your customers. |
| 2. | [MMS Campaigns](🔗) | Create even more personalized campaigns and boost your interactions through **multimedia messages**. |
| 3. | [Two-way messaging and Keywords Auto Responses](🔗) | Allow your customers to **send direct replies** to the text messages received from your campaign. |
| 4. | [Campaign Link Shortener](🔗) | Replace all **hyperlinks** in the text of the campaign with its shortened version. |
### 5-6 _Mobile Messaging Advanced_
Reading time: 20 minutes
Explore further mobile messaging options, such as WhatsApp, and explore what are the necessary mobile messaging integration requirements.
| Column Title | Column Title | Column Title |
| 5. | [WhatsApp](🔗) | Use WhatsApp as an **additional channel** through which you can communicate with your customers and reach them on their mobile devices. |
| 6. | [Messaging Integrations](🔗) | Guides on how to integrate Bloomreach Engagement with **other messaging applications** such as Facebook Messanger. |
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## Your onboarding is now complete!
You can further leverage your knowledge with a different learning path to master another area of the tool.
### _Further learning resources_
| Column Title | Column Title |
| [Web & App Personalization: Path](🔗) | Do you have a mobile app and would you like to send in-app messages and notifications? Check the Web & App personalization learning path. |
| [Ad Optimization: Path](🔗) | Learn how to optimize your ads on Google, Facebook, Instagram, TikTok, or Snapchat. |
Find all articles on **Campaigns** in the [documentation](🔗).