Lead Ads are the best way to run lead generation campaigns on TikTok. Lead Ads allow people to show their interest in a product or service by filling out a form in the ad with their details. This allows you to follow up with them depending on the details you have - for instance, you cannot send an email without an email address.
To integrate Bloomreach Engagement with TikTok Lead Generation, you need to use [Zapier](🔗) as a middleware that will transform incoming webhooks from TikTok Leads to Engagement’s customer or events format. With the correct configuration, all leads generated since the moment of integration will be visible in the Engagement platform.
Zapier is free for 100 leads per month.
# Setup process
Create a Zapier account.
Set up a TikTok trigger with Zapier - find out how on TikTok's documentation page [here](🔗).
And now set up Engagement action - track event through Zapier. Find out how to set up the action in our [Zapier article](🔗).