Build uniquely personalized web experiences for your customers - with our no-code builders, real-time browsing behavior, first-party customer data, and true 1:1 personalization across all digital touchpoints.
## Who is this for?
Digital teams, Merchandisers, Marketers
Web designers
Website A/B testers
Conversion managers, assistants
Ecommerce professionals
Anyone who wants to know how to optimize your website for a truly unique customer experience
Overall topics to go through: 8 Overall estimated time: ∼90 minutes
### 1-4 _Web Personalization Basics_
Reading time: 40 minutes
Learn how to work with basic web & app optimization tools, such as web layers, experiments, and push notifications. This adds to your knowledge of Scenarios.
| Column Title | Column Title | Column Title |
| 1. | [Weblayers](🔗) | Drive engagement and conversion on your website with our **personalized banners**. |
| 2. | [Experiments](🔗) | Learn how to perform **modifications on your website**. |
| 3. | [Browser Push Notifications](🔗) | Learn how to set up **web push notifications**. |
| 4. | [Managed Endpoints API](🔗) | Learn how can **managed endpoints** personalize any customer touchpoint, while maintaining fast load times, better page performance, and higher security. |
### 5-7 _App Personalization Basics_
Reading time: 30 minutes
| Column Title | Column Title | Column Title |
| 5. | [In-App Messages](🔗) | **Display banners** to your customers within your mobile app. |
| 6. | [Mobile Push Notifications](🔗) | Send **mobile push notifications** to your mobile app users and alert customers about time-sensitive information such as product updates, promotions, and special announcements. |
| 7. | [App Inbox](🔗) | Do not let the mobile notifications disappear after being dismissed and keep them **stored in the App Inbox** in the mobile application for a defined period of time. |
### 8-12 _Web & App Personalization Advanced_
Reading time: 40 minutes
Start using product recommendations in your web layers and push notifications, and bring personalization to the next level with our more advanced tools.
| Column Title | Column Title | Column Title |
| 8. | [A/B Testing](🔗) | Learn about your **A/B Testing options** and metrics to track while testing your on-site personalization. |
| 9. | [Contextual Personalization](🔗) | Find out the differences between A/B Testing and our **deeper personalization feature** based on the consideration of customer's context. |
| 10. | [Product Recommendations in Bloomreach Engagement](🔗) | Show personalized **product recommendations** on your website. Focus on rule-based recommendations. Find out more about AI-based models in the AI path. |
| 11. | [Recommendation Templates](🔗) | See our **pre-defined** Recommendation **templates**. |
| 12. | [Testing Campaigns on yourself](🔗) | Learn how to **test a web layer** on yourself before anyone else sees it. |
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## Your onboarding is now complete!
You can further leverage your knowledge with the learning materials below. Alternatively, continue with another learning path to master another area of the tool.
### _Further learning resources_
| Column Title | Column Title |
| [Campaign administration](🔗) | Read about a number of tips on how to improve your campaigns. |
| [Asset Manager](🔗) | Create and choose pre-defined templates. |
| [Page Optimization](🔗) | Best practices regarding Page design and optimization. |
| [Business UC: Surveys and Weblayers](🔗) | Use Cases that focus primarily on improving the functionality and Deliverability of your Campaigns. |
| [Integrating and using Experiments](🔗) | Learn about the ways Experiments are integrated to your website. |
| [Business UC: Recommendations Business Guide](🔗) | Business Use Cases that can be delivered with Recommendations. |
| [Engagement Product Recommendations course](🔗) | Provide personalized value to your customers and learn how to make your product recommendations best suited to your business needs. |
| [Jinja](🔗) | Personalize your customer communication even further with Jinja. |
| [Engagement Jinja course](🔗) | For more technical users wanting to master their personalization tactics and custom use cases. |
Find all articles on **Campaigns** in the [documentation](🔗).