## Who is this for?

For **all types of users and personas** who want to work in the Engagement app. Complete this section _before choosing your Learning path(s)_.

Overall topics to go through: 12 Overall estimated time: ∼2 hours

## Your Onboarding

Free Crash Course

Start your onboarding with our free **[Engagement Crash Course](🔗)** that gives you a high-level overview of the product (in just one hour!).

### 1-4 Before you start in the Engagement app

Reading time: 20 minutes

Column Title
1.[What is Bloomreach Engagement?](🔗)Bloomreach Engagement gives **easy-to-use tools** to build consistent and personalized experiences. Which of its features do you like the most?
2.[Technical Overview](🔗)Learn about Engagement's Data Structures, and **how data flows in** (data ingestion), **through** (data unification), and **out** (data activation) of the application.
3.[Data Structure](🔗)Our data structure spins around **individual customers** and their actions. Familiarize yourself with its 4 main data elements.
4.• [Customer Identification](https://documentation.bloomreach.com/engagement/docs/customer-identification) • [Merging](🔗)[Cookies](🔗)Engagement unifies all data into **single customer profiles**, including data coming from different devices used to access your website. Look closely at the **customer identification process**. Which hard ID do you (want to) track?

### 5-8 Navigate yourself in the Engagement app

Reading time: 50 minutes

Hop on a tour!

Take an [_interactive tour_](🔗) of Bloomreach Engagement in the Reprise app. We also recommend visiting your project (or demo project) and start exploring the individual app components by yourself.

Column Title
5.[Application Interface](🔗)Engagement is an **all-in-one tool** that puts essential commerce functionalities under the same roof. Navigate yourself within the platform.
6.[Customers](🔗)[System Events](🔗)[Custom Events](🔗)Learn how to work with **Customers, Events** and their **properties and attributes**. Which system and custom events and their attributes do you (want to) track in your business?
7.[Data Manager](🔗)Decide how detailed and advanced data you keep about your customers. Learn to **manage your data** - e.g. group customer properties, mark them as PII, or delete them.
8.[Filtering Data](🔗)Data filtering enables you to **find the data you need **quickly and easily. Learn how to get data outputs you seek.

### 9-12 Start using the Engagement app

Reading time: 40 minutes

Column Title
9.[Initiatives](🔗)One of the best practices is to **start working in Initiatives** from the very start of using the tool. Learn how initiatives keep your project organized.
10.[Metrics](🔗)**Metrics** are essential data units for any analytical and campaign actions. What are the key metrics to measure in your role/business?
11.[Analyses Overview](🔗)[Dashboards](🔗)Generate insights that address your needs with our **Analytical tools**. Display them neatly with Dashboards. Which of these tools are you going to start using?
12.[Campaigns Overview](🔗)[Scenarios](🔗)Activate your data with the variety of our **Campaign tools** and learn how to create automated flows with Scenarios. Which of these tools are relevant to your role?

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## _Additional learning resources_

If you would like to learn even more about any of the areas mentioned in this section, you can complete the materials below and enrich your understanding.

The materials below are _not_ a required part of this onboarding.

[Prerequisites](🔗)[StartRight Process](🔗)These articles give a good overview of the steps you can expect in your _company's_ onboarding process.
[Engagement Housekeeping Best Practices course](https://academy.bloomreach.com/engagement-housekeeping-best-practices)The Housekeeping Best Practices course will teach you how to _organize your project_ in different integration stages.