## Who is this for?
For everyone who has completed the _Engagement Basics_ section.
**Are you a _specialist_ who needs to use only specific parts of the platform?** Choose the learning path that suits the needs of your role.
**Are you a _generalist_ or an aspiring power user?** Aim to go through all of the Learning paths to learn how to use the platform to its full potential.
## Learning paths
Instructions
Choose a learning path(s) that matches your role and responsibilities in the company and start using the relevant area of the Engagement tool.
| Path | Learn about | Suitable for |
| [Administration: Path](🔗) | - Your project's settings - Essential security practices | - Platform administrators - Account admins - Project leads and managers |
| [Analytics: Path](🔗) | - Analytical data units - Use of Engagement's analytical tools | - Data analysts - Data architects/ scientists |
| [Email Marketing: Path](🔗) | - Creating an email campaign - Leveraging your email marketing strategy and increasing revenue generated by email | - Email marketers - Automation specialists - Campaign/ Communications specialists |
| [Web & App Personalization: Path](🔗) | - Using Web & App tools (web layers, push notifications, product recommendations...) - Enhancing your campaigns & strategy | - Digital teams, Merchandisers, Marketers - Web designers - Website A/B testers - Conversion managers, assistants - Ecommerce professionals |
| [Mobile Messaging: Path](🔗) | - Creating SMS & MMS campaign - Other messaging and campaign integrations | - Mobile marketers - SMS marketers - User acquisition managers |
| [Ad Optimization: Path](🔗) | - Facebook/Instagram & Google remarketing ads - Lead & Other application ads | - Digital marketers - Ad campaigns managers - Advertising directors/ executives |
| [AI & ML Tools: Path](🔗) | - Predictions - AI-based recommendations | - Anyone interested in learning about our advanced artificial intelligence and maching learning tools |
| [Developers: Path](🔗) | - The integration process - Data imports/exports - 3rd party & custom integrations | - FE developers - Head of IT - QA/ SW tester |