## Who is this for?
For everyone who has completed the _Engagement Basics_ section.
**Are you a _specialist_ who needs to use only specific parts of the platform?** Choose the learning path that suits the needs of your role.
**Are you a _generalist_ or an aspiring power user?** Aim to go through all of the Learning paths to learn how to use the platform to its full potential.
## Learning paths
Choose a learning path(s) that matches your role and responsibilities in the company and start using the relevant area of the Engagement tool.
|Path||Learn about||Suitable for|
|[Administration: Path](🔗)||- Your project's settings - Essential security practices||- Platform administrators - Account admins - Project leads and managers|
|[Analytics: Path](🔗)||- Analytical data units - Use of Engagement's analytical tools||- Data analysts - Data architects/ scientists|
|[Email Marketing: Path](🔗)||- Creating an email campaign - Leveraging your email marketing strategy and increasing revenue generated by email||- Email marketers - Automation specialists - Campaign/ Communications specialists|
|[Web & App Personalization: Path](🔗)||- Using Web & App tools (web layers, push notifications, product recommendations...) - Enhancing your campaigns & strategy||- Digital teams, Merchandisers, Marketers - Web designers - Website A/B testers - Conversion managers, assistants - Ecommerce professionals|
|[Mobile Messaging: Path](🔗)||- Creating SMS & MMS campaign - Other messaging and campaign integrations||- Mobile marketers - SMS marketers - User acquisition managers|
|[Ad Optimization: Path](🔗)||- Facebook/Instagram & Google remarketing ads - Lead & Other application ads||- Digital marketers - Ad campaigns managers - Advertising directors/ executives|
|[AI & ML Tools: Path](🔗)||- Predictions - AI-based recommendations||- Anyone interested in learning about our advanced artificial intelligence and maching learning tools|
|[Developers: Path](🔗)||- The integration process - Data imports/exports - 3rd party & custom integrations||- FE developers - Head of IT - QA/ SW tester|