
# Get to know Engagement
Bloomreach Engagement provides various learning platforms to understand its functionality. Starting off, we recommend our welcoming article [What is Engagement](🔗) to get a general overview of what the platform does. If you are already familiar with Google Analytics, you might appreciate our [comparison](🔗) between the two platforms.
For a quick introduction to Engagement’s functionality, watch the [Video Guides to our Features](🔗). To get the most out of the learning process, navigate to [The Engagement Hub](🔗), which encapsulates all the educational resources. [Release notes](🔗) are the perfect place to discover the latest changes and features.
[Bloomreach Academy](🔗)

Learn about Engagement's key functionalities with a free 60-minute [Crash Course](🔗) or become a certified user with our structured [Foundations](🔗) and [topic-specific](🔗) trainings. To sign up, follow this short [guide](🔗).
# User Guides
## Data and Assets
To learn about the data processes in Engagement, you might be interested in the difference between [hard IDs and soft IDs](🔗). Next, visit our [Data Structure](🔗) article to be able to distinguish between different data types.
The additional steps are learning how to create [definitions](🔗) to manage your data, [import](🔗) data from outside sources, and [filter](🔗) them to get specified information.
## Analyses
Please navigate to [Analyses](🔗) to get an overview of our advanced analytics tools. Then follow our in-depth guides describing how to create them and how to read the gathered data.
You might be interested in
[Dashboards](🔗) and [Reports](🔗) to visualize essential data in one place
[Segmentations](🔗) to group customers based on their attributes or behavior
[Predictions](🔗) to evaluate customer behavior using AI
## Campaigns
Engagement offers multiple ways of campaign marketing, so please go to [Campaigns](🔗) to get acquainted with the six tools. A good starting point is the article [Scenarios](🔗). We would also like to point out the article [A/B testing](🔗) to learn all about how to distribute best-performing campaigns automatically.
Our documentation provides a well-rounded overview of [Working with emails](🔗) where you can find out how to [integrate](🔗), [edit](🔗), [evaluate](🔗), [optimize, and evaluate](🔗) them.
## Use Cases
The [Plug&Play](🔗) section encompasses our best-practice, fully-functional, ready-to-launch use cases with pre-set analytics to bring value fast with little effort.
To find a compilation of step-by-step guides on creating helpful tools in Engagement, visit the [Business use cases](🔗) segment.
# Developer guides
Engagement documentation includes comprehensive information on the technical overview; check out the [API reference](🔗) and [Developers](🔗) sections.
You might be interested in
How the platform [works](🔗)
How it [ingests and structures](🔗) data
[StartRight](🔗) integration process to combine Engagement with your technical ecosystem enabling you to generate value fast
How to [set up](🔗) the Engagement API and make your first call
In our various [API methods](🔗)
[Web tracking](🔗) through [Javascript SDK](🔗), our [Mobile SDK](🔗), or [Python SDK](🔗)
# Security and privacy
Engagement holds the values of security and privacy very dear.
You might be interested in
How we stay [committed to the security](🔗)
Our [security architecture](🔗) to understand how the privacy of customer data is ensured
[Security controls](🔗) to protect your customer data
[Single Sign-On](🔗) enhancing security
[Consent management](🔗) managing your subscription policies
How to manage [personally identifiable information](🔗)
