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# Get to know Engagement

Bloomreach Engagement provides various learning platforms to understand its functionality. Starting off, we recommend our welcoming article [What is Engagement](🔗) to get a general overview of what the platform does. If you are already familiar with Google Analytics, you might appreciate our [comparison](🔗) between the two platforms.

For a quick introduction to Engagement’s functionality, watch the [Video Guides to our Features](🔗). To get the most out of the learning process, navigate to [The Engagement Hub](🔗), which encapsulates all the educational resources. [Release notes](🔗) are the perfect place to discover the latest changes and features.

[Bloomreach Academy](🔗) :mortar-board:

Learn about Engagement's key functionalities with a free 60-minute [Crash Course](🔗) or become a certified user with our structured [Foundations](🔗) and [topic-specific](🔗) trainings. To sign up, follow this short [guide](🔗).

# User Guides

## Data and Assets

To learn about the data processes in Engagement, you might be interested in the difference between [hard IDs and soft IDs](🔗). Next, visit our [Data Structure](🔗) article to be able to distinguish between different data types.

The additional steps are learning how to create [definitions](🔗) to manage your data, [import](🔗) data from outside sources, and [filter](🔗) them to get specified information.

## Analyses

Please navigate to [Analyses](🔗) to get an overview of our advanced analytics tools. Then follow our in-depth guides describing how to create them and how to read the gathered data.

You might be interested in

  • [Dashboards](🔗) and [Reports](🔗) to visualize essential data in one place

  • [Segmentations](🔗) to group customers based on their attributes or behavior

  • [Predictions](🔗) to evaluate customer behavior using AI

## Campaigns

Engagement offers multiple ways of campaign marketing, so please go to [Campaigns](🔗) to get acquainted with the six tools. A good starting point is the article [Scenarios](🔗). We would also like to point out the article [A/B testing](🔗) to learn all about how to distribute best-performing campaigns automatically.

Our documentation provides a well-rounded overview of [Working with emails](🔗) where you can find out how to [integrate](🔗), [edit](🔗), [evaluate](🔗), [optimize, and evaluate](🔗) them.

## Use Cases

The [Plug&Play](🔗) section encompasses our best-practice, fully-functional, ready-to-launch use cases with pre-set analytics to bring value fast with little effort.

To find a compilation of step-by-step guides on creating helpful tools in Engagement, visit the [Business use cases](🔗) segment.

# Developer guides

Engagement documentation includes comprehensive information on the technical overview; check out the [API reference](🔗) and [Developers](🔗) sections.

You might be interested in

  • How the platform [works](🔗)

  • How it [ingests and structures](🔗) data

  • [StartRight](🔗) integration process to combine Engagement with your technical ecosystem enabling you to generate value fast

  • How to [set up](🔗) the Engagement API and make your first call

  • In our various [API methods](🔗)

  • [Web tracking](🔗) through [Javascript SDK](🔗), our [Mobile SDK](🔗), or [Python SDK](🔗)

# Security and privacy

Engagement holds the values of security and privacy very dear.

You might be interested in

  • How we stay [committed to the security](🔗)

  • Our [security architecture](🔗) to understand how the privacy of customer data is ensured

  • [Security controls](🔗) to protect your customer data

  • [Single Sign-On](🔗) enhancing security

  • [Consent management](🔗) managing your subscription policies

  • How to manage [personally identifiable information](🔗)