The Bloomreach Engagement campaign tools are an excellent framework for communication with customers. They allow you to utilize your data to target specific subgroups of customers. Be it by sending customized messages or directly changing the layout or content of your webpage to cater to their individual needs.

If you would like to learn about Campaigns in more detail, check out [our article](🔗)!

# Scenarios

# Campaign Calendar

# Weblayers

# Experiments

# Email Campaigns

# SMS Campaigns

# In-App Messages

# Surveys

# Product Recommendations

# Initiatives

# Contextual Personalization

Contextual personalization selects the best option — variant in scenario node, email variant, or weblayer variant — from a predefined list to show to your customer and achieve your targets.