Introduction to scenarios

Scenarios help you connect with customers at key points in their journey. You can send emails, push notifications, or use webhooks to reach people when it matters most.

Build anything from a welcome email to a complex journey with A/B testing and branching logic. Drag the steps you need onto the canvas and connect them.

Why use scenarios

Scenarios help increase engagement and support your growth. Here's what you can do with them:

Keep customers engaged: Reach active users with timely, helpful messages.
Bring customers back: Reconnect with people who haven't interacted in a while.
Send targeted offers: Use behavior data to deliver relevant promotions.
Automate communication: Trigger messages based on real-time actions or custom conditions.
Track performance: See how customers move through your flows and what works best.

How scenarios work

Scenarios use a visual drag-and-drop builder. Use it to:

Create simple or advanced customer journeys.
Add multiple steps and decision points.
A/B test different flows and messages.
Target specific groups of customers.
Monitor results in real time.

Use scenarios on their own

Scenarios are part of Bloomreach, and you can also use them independently. You don't need full platform integration to get started. Set up your scenarios and start automating your messaging right away.

Work with scenarios

Build

Build and edit scenarios: Add, connect, and arrange nodes in the Design tab.
Scenario triggers: Choose when customers enter your scenario.
Scenario actions and operators: Send campaigns and control how customers move through the flow.

Test and launch

Test scenarios: Preview flows, trigger test events, and send test emails to yourself.
Preview your scenario before launch: Estimate how customers will move through your flow.
Save and clone scenarios: Save your work, fix performance warnings, and copy scenarios.
Start and stop a scenario: Launch, edit, and stop a running scenario.

Manage and analyze

Scenario overview: Check statuses, use version history, and restore deleted scenarios.
Analyze scenario performance: See how customers moved through your flow.

Improve

Scenario best practices: Build faster, more accurate scenarios.