Introduction to Scenarios
Scenarios help you connect with customers at key points in their journey. You can send emails, push notifications, or use webhooks to reach people when it matters most.
Whether you're sending a welcome email or creating a complex journey with A/B testing and branching logic, scenarios make it simple. Just drag and drop the steps you need into place.
Watch this video to get an overview of the basic features in scenarios.
Why use scenarios
Scenarios help increase engagement and support your growth. Here's what you can do with them:
- Keep customers engaged: Reach active users with timely, helpful messages.
- Bring customers back: Reconnect with people who haven't interacted in a while.
- Send targeted offers: Use behavior data to deliver relevant promotions.
- Automate communication: Trigger messages based on real-time actions or custom conditions.
- Track performance: See how customers move through your flows and what works best.
How scenarios work
Scenarios use a visual drag-and-drop builder that makes it easy to:
- Create simple or advanced customer journeys.
- Add multiple steps and decision points.
- A/B test different flows and messages.
- Target specific groups of customers.
- Monitor results in real time.
Use scenarios on their own
Scenarios are part of Bloomreach Engagement, but you can use them independently, too. You don’t need full platform integration to get started—just set up your scenarios and begin automating your messaging right away.
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Updated 11 days ago