What to Expect From this Use Case

This use case focuses on zero-party data collection and feedback from customers who have recently made a purchase. It directly enhances your understanding of the quality of your service and helps in identifying opportunities for improvement.

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Tip

Visit our microsite to read more about this and other use cases developed by a team of Bloomreach experts.

Use Case Items

With this use case, you’ll get:

• Four types of Interactive Post-Purchase Feedback Banner
• Pre-defined evaluation dashboard

How to deploy the Use Case

After downloading the use case, follow these steps:

Step 1: Meet the Requirements

Verify if the data in your project meets the requirements. Follow this step-by-step setup guide in case of problems.

Step 2: Understand the Use Case Logic

If customers recently bought something, we show them a banner to get their feedback on their purchase. The banner appears 100 milliseconds after the website loads.

There are many banners available, each comprising multiple steps. These steps include a question that can be answered in a single or multiple-choice format. The question templates can be the following types:

• Single selection with number choice
• Multiple options
• Multiple selections with cards and images
• Single choice with images

The banners' differences lie in their template types and order. Within the banner preview, you can customize the questions and answers but not the order of the steps/templates. So, you've got four variations of step orders that should meet your needs.

The answers to the questions are tracked in the customer events.

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Information

The logic of this use case is built on best practices and only requires adjustments if you want to further customize the use case. Get instant value by launching this campaign in just a few clicks.

However, we highly recommend you adjust the use case design and copy to fit your business needs.

Step 3: Adjust the Use Case

Now that you understand the use case logic, you can set up the use case according to your preference.

3.1 Banner Settings

If you decide to customize the banner logic, follow this detailed guide to make the adjustments.

3.2 Design & Copy

Customize the banner visuals and copy to align with your company's brand identity. See banner tooltips ℹ️ in case of uncertainty.

Otherwise, you can go through this guide for more information.

Step 4: Test and Run the Use Case

When you are done adjusting the use case, we recommend to always test the use case before deployment. When testing, double-check if the use case design, copy, and settings work as preferred.

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Warning

You should only deploy a use case after testing. Testing prevents sending unfinished or imperfect campaigns to your customer base.

Run the use case once the testing is over. When you open the banner, click the Start button in the upper right corner to launch the campaign.

Step 5: Evaluate the Results

Remember to run the use case for a few days to see its impact.

After this initial period, use the prebuilt and ready-to-use evaluation dashboard specifically included in this use case to measure and analyze relevant data.

To evaluate, open the evaluation dashboard, enter the banner's name (e.g., Youtube Video Banner), set the attribution window for revenue in hours (e.g., 24), and click the Refresh button in the upper right corner to see the results.

If you encounter any problems, read this article for insights on evaluating your campaign.

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Tip

Don’t forget to regularly check campaign results so you can optimize the use case for better performance.

Additional Resources

Learn how to enhance and optimize the banner performance with different tips and tricks from Bloomreach experts.