Initiatives
Initiatives help you organize and manage assets across your project. Any analysis, campaign, metric, or definition can belong to an initiative—making it easier to search for and navigate your work. Each component can be part of only one initiative.
You can also assign multiple tags to any component for additional organization. For more on that, see the Custom tags article.
Understand initiatives
You can find all your initiatives in the left navigation bar. From there, you can browse the components inside each initiative or create new ones. When you select an initiative and create a new component—such as an analysis or campaign—it's automatically assigned to that initiative.

Browse and manage your initiatives from the left navigation bar.
You can also assign an existing component to an initiative from within its editor. The assignment button sits at the top of the editor, next to the component name.

Assign a component to an initiative directly from the editor.
By default, components inside an initiative are only accessible to other components within the same initiative. To make a component available project-wide, enable the Global Object option.

Enable Global Object to make a component available outside its initiative.
Note
If you can't see an aggregate or segmentation in a dropdown list, it's likely because it hasn't been set as a global object.
Search within initiatives
You can search across campaigns, analyses, data and assets, and initiatives using the search box at the top left of the screen. The search looks across:
- Component names.
- Creator names.
- Names of the last person to edit a component.
- Tags.
- Initiative names.

Use the search box to filter across component names, tags, and initiative names.
Type your search term and the results will filter automatically.
Import an initiative
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Go to Initiatives and click Import.

Click Import on the Initiatives screen to begin the import process.
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Drag and drop the relevant JSON file into the upload area.

Drag and drop a JSON file into the upload area to import an initiative.
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Click Import.
Warning
The maximum file size for initiative imports is 10 MB. Files larger than this will return an error.
Clone an initiative
- Open the initiative you want to clone.
- Click the three-dot menu in the upper-right corner.
- Click Clone to project.
Read more about cloning data.
Size limit and duplicates
Keep initiatives under 200 items before cloning to avoid errors. Initiative cloning doesn't detect duplicates. Duplicate detection only applies to individual items such as scenarios or reports. The same applies to initiative imports.
Export an initiative
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Open the initiative you want to export.
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Click the three-dot menu in the upper-right corner.
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Click Export.

Access Clone to project and Export from the three-dot menu.
The initiative downloads as a JSON file.
Delete an initiative
- Go to the initiative you want to delete.
- Click the three-dot menu in the upper-right corner.
- Click Delete.
Choose one of the following options:
- Delete including items: Removes the initiative and all its components from the project.
- Delete but keep items: Removes the initiative but keeps all its components in the global scope.

Choose whether to delete an initiative's components along with it or keep them in the global scope.
Updated 5 days ago
