Lead Ads are the best way to run lead generation campaigns on TikTok. Lead Ads allow people to show their interest in a product or service by filling out a form in the ad with their details. This allows you to follow up with them depending on the details you have - for instance, you cannot send an email without an email address.

To integrate Marketing with TikTok Lead Generation, you need to use Zapier as a middleware that will transform incoming webhooks from TikTok Leads to Marketing’s customer or events format. With the correct configuration, all leads generated since the moment of integration will be visible in the Marketing platform.

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Zapier is free for 100 leads per month.

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Tips & Tricks

Refer to our documentation to learn more about:

• Why you should run ads with Marketing
• How you can combine Ad Audiences with AI Predictions
• Relevant Use Cases for your business
• Best Practices for Ad Audience Management

Setup process

1. Create a Zapier account.
2. Set up a TikTok trigger with Zapier - find out how on TikTok's documentation page here.
3. And now set up Marketing action - track event through Zapier. Find out how to set up the action in our Zapier article.