Step 2: Choose your learning path
Personalize your onboarding.
Who is this for?
For everyone who has completed the Engagement basics.
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Are you a specialist who needs to use only specific parts of the platform? Choose the learning path that suits the needs of your role.
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Are you a generalist or an aspiring power user? Aim to go through all of the Learning paths to learn how to use the platform to its full potential.
Learning paths
Instructions
Choose a learning path matching your role and responsibilities in the company and use the Engagement tool's relevant area.
| Path | Learn about | Suitable for |
|---|---|---|
| Administration path | - Your project's settings - Essential security practices | - Platform administrators - Account admins - Project leads and managers |
| Analytics path | - Analytical data units - Use of Engagement's analytical tools | - Data analysts - Data architects/scientists |
| Email marketing path | - Creating an email campaign - Leveraging your email marketing strategy and increasing revenue generated by email | - Email marketers - Automation specialists - Campaign/Communications specialists |
| Web and app personalization path | - Using web and app tools (weblayers, push notifications, product recommendations) - Enhancing your campaigns and strategy | - Digital teams, Merchandisers, Marketers - Web designers - Website A/B testers - Conversion managers, assistants - Ecommerce professionals |
| Mobile messaging path | - Creating SMS & MMS campaign - Other messaging and campaign integrations | - Mobile marketers - SMS marketers - User acquisition managers |
| Ad optimization path | - Facebook/Instagram and Google remarketing ads - Lead and other application ads | - Digital marketers - Ad campaign managers - Advertising directors/executives |
| AI and ML Tools path | - Predictions - AI-based recommendations | Anyone interested in learning about our advanced artificial intelligence and machine learning tools |
| Developer path | - The integration process - Data imports/exports - 3rd party and custom integrations | - FE developers - Head of IT - QA/SW tester |
Updated 23 days ago
What´s next?