Step 2: Choose Your Learning Path(s)

Personalize your onboarding.

Who is this for?

For everyone who has completed the Engagement Basics section.

  • Are you a specialist who needs to use only specific parts of the platform?
    Choose the learning path that suits the needs of your role.

  • Are you a generalist or an aspiring power user?
    Aim to go through all of the Learning paths to learn how to use the platform to its full potential.

Learning paths

📘

Instructions

Choose a learning path(s) that matches your role and responsibilities in the company and start using the relevant area of the Engagement tool.

PathLearn aboutSuitable for
Administration: Path- Your project's settings
- Essential security practices
- Platform administrators
- Account admins
- Project leads and managers
Analytics: Path- Analytical data units
- Use of Engagement's analytical tools
- Data analysts
- Data architects/ scientists
Email Marketing: Path- Creating an email campaign
- Leveraging your email marketing strategy and increasing revenue generated by email
- Email marketers
- Automation specialists
- Campaign/ Communications specialists
Web & App Personalization: Path- Using Web & App tools (web layers, push notifications, product recommendations...)
- Enhancing your campaigns & strategy
- Digital teams, Merchandisers, Marketers
- Web designers
- Website A/B testers
- Conversion managers, assistants
- Ecommerce professionals
Mobile Messaging: Path- Creating SMS & MMS campaign
- Other messaging and campaign integrations
- Mobile marketers
- SMS marketers
- User acquisition managers
Ad Optimization: Path- Facebook/Instagram & Google remarketing ads
- Lead & Other application ads
- Digital marketers
- Ad campaigns managers
- Advertising directors/ executives
AI & ML Tools: Path- Predictions
- AI-based recommendations
- Anyone interested in learning about our advanced artificial intelligence and maching learning tools
Developers: Path- The integration process
- Data imports/exports
- 3rd party & custom integrations
- FE developers
- Head of IT
- QA/ SW tester

What´s next?