What to Expect From this Use Case

The Abandoned Browse Banner use case enhances customer engagement by providing timely reminders of previously viewed products, increasing purchase likelihood, and boosting overall RPV (Revenue per Visitor). It complements the 'Abandoned Browse' email strategy by targeting non-subscribed customers encouraging product addition to the cart in future sessions.

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Tip

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Use Case Items

With this use case, you’ll get a:

• Ready-to-use abandoned browse banner
• Pre-defined evaluation dashboard
• Easily adjustable aggregate with displayed products in the banner

How to deploy the Use Case

After downloading the use case, follow these steps:

Step 1: Meet the Requirements

Verify if the data in your project meets the requirements. Follow this step-by-step setup guide in case of problems.

Step 2: Understand the Use Case Logic

The banner is shown when a customer views multiple products without purchasing. After a set 'wait' period, the system checks if a purchase has been made. If not, the banner is deployed as a reminder to make a purchase.

Key adjustable aspects of this use case include the waiting period, conditions tested (like time since last purchase or products viewed), and the action taken. The reminder frequency and communication channels can be tailored to fit your business needs and engagement goals.

Step 3: Adjust the Use Case

Now that you understand the use case logic, you can set up the use case according to your preference.

3.1 Banner Settings

If you decide to customize the banner logic, follow this detailed guide to make the adjustments.

3.2 Design & Copy

Customize the banner visuals and copy to align with your company's brand identity. See banner tooltips ℹ️ in case of uncertainty.

Otherwise, you can go through this guide for more information.

3.3 A/B test

A/B test the use case to better understand the banner performance and revenue generated.

This use case's A/B test traffic distribution is set to variant A at 80 % and the control group at 20 %. We recommend keeping this distribution as it brings quick and statistically significant results.

Learn more about the dos and don'ts when modifying your A/B tests in this guide.

Step 4: Test and Run the Use Case

When you are done adjusting the use case, we recommend to always test the use case before deployment. When testing, double-check if the use case design, copy, and settings work as preferred.

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Warning

You should only deploy a use case after testing. Testing prevents sending unfinished or imperfect campaigns to your customer base.

Run the use case once the testing is over. When you open the banner, click the Start button in the upper right corner to launch the campaign.

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Congratulations

If you got here, you have successfully deployed this use case.

Step 5: Evaluate the Results

Remember to run the use case for a few days to see the impact.

After this initial period, use the prebuilt and ready-to-use evaluation dashboard specifically included in this use case to measure and analyze relevant data.

To evaluate, open the evaluation dashboard, enter the banner's name (e.g. Abandoned Browse Banner), set the attribution window for revenue in hours (e.g. 24) and click the Refresh button in the upper right corner to see the results.

If you encounter any problems, read this article for insights on evaluating your campaign.

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Tip

Don’t forget to regularly check campaign results so you can optimize the use case for better performance.

Additional Resources

Learn how to enhance and optimize the banner performance with different tips and tricks from Bloomreach experts.