Use case: Clarity on the checkout page

At checkout, shoppers hesitate due to last-minute doubts, such as unexpected costs, delivery times, or return policies. This is a critical moment when around 70% of shoppers abandon their carts.

Clarity on the cart page helps shoppers feel more confident about their purchase by answering questions, offering alternative products, and reminding them of relevant discounts or promotions.

How Clarity helps

• Cart reminders: Clarity can remind shoppers of items in their cart, offer discounts, or suggest complementary products.
• Instant support: Shoppers can ask Clarity about delivery times, return policies, or payment options.
• Seamless checkout: Clarity guides shoppers through the final steps to prevent drop-off.
• 24/7 availability: Unlike human support, Clarity is always available, ensuring customers get information and help even outside business hours.

Where Clarity appears

Checkout page widget

Embed Clarity into the cart page to assist shoppers as they prepare to checkout.

Chat bubble

A floating chat bubble provides quick access to answers or recommendations while browsing the cart.

Example

A shopper asks, “Are there any discounts for bulk orders?” Clarity responds, “Yes! Get 10% off orders over $100.” This instant support reduces hesitation and encourages conversion.