Build uniquely personalized web experiences for your customers - with our no-code builders, real-time browsing behavior, first-party customer data, and true 1:1 personalization across all digital touchpoints.
- Digital teams, Merchandisers, Marketers
- Web designers
- Website A/B testers
- Conversion managers, assistants
- Ecommerce professionals
- Anyone who wants to know how to optimize your website for a truly unique customer experience
Overall topics to go through: 8
Overall estimated time: ∼90 minutes
Reading time: 40 minutes
Learn how to work with basic web & app optimization tools, such as web layers, experiments, and push notifications. This adds to your knowledge of Scenarios.
|1.||Weblayers||Drive engagement and conversion on your website with our personalized banners.|
|2.||Experiments||Learn how to perform modifications on your website.|
|3.||Browser Push Notifications||Learn how to set up web push notifications.|
|4.||Managed Endpoints API||Learn how can managed endpoints personalize any customer touchpoint, while maintaining fast load times, better page performance, and higher security.|
Reading time: 30 minutes
|5.||In-App Messages||Display banners to your customers within your mobile app.|
|6.||Mobile Push Notifications||Send mobile push notifications to your mobile app users and alert customers about time-sensitive information such as product updates, promotions, and special announcements.|
|7.||App Inbox||Do not let the mobile notifications disappear after being dismissed and keep them stored in the App Inbox in the mobile application for a defined period of time.|
Reading time: 40 minutes
Start using product recommendations in your web layers and push notifications, and bring personalization to the next level with our more advanced tools.
|8.||A/B Testing||Learn about your A/B Testing options and metrics to track while testing your on-site personalization.|
|9.||Contextual Personalization||Find out the differences between A/B Testing and our deeper personalization feature based on the consideration of customer's context.|
|10.||Product Recommendations in Bloomreach Engagement||Show personalized product recommendations on your website. Focus on rule-based recommendations. Find out more about AI-based models in the AI path.|
|11.||Recommendation Templates||See our pre-defined Recommendation templates.|
|12.||Testing Campaigns on yourself||Learn how to test a web layer on yourself before anyone else sees it.|
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You can further leverage your knowledge with the learning materials below. Alternatively, continue with another learning path to master another area of the tool.
|Campaign administration||Read about a number of tips on how to improve your campaigns.|
|Asset Manager||Create and choose pre-defined templates.|
|Page Optimization||Best practices regarding Page design and optimization.|
|Business UC: Surveys and Weblayers||Use Cases that focus primarily on improving the functionality and Deliverability of your Campaigns.|
|Integrating and using Experiments||Learn about the ways Experiments are integrated to your website.|
|Business UC: Recommendations Business Guide||Business Use Cases that can be delivered with Recommendations.|
|Engagement Product Recommendations course||Provide personalized value to your customers and learn how to make your product recommendations best suited to your business needs.|
|Jinja||Personalize your customer communication even further with Jinja.|
|Engagement Jinja course||For more technical users wanting to master their personalization tactics and custom use cases.|
Find all articles on Campaigns in the documentation.
Updated 7 months ago