Web and app personalization path
Complete your onboarding.
Build personalized web experiences for your customers - with our no-code builders, real-time browsing behavior, first-party customer data, and true 1:1 personalization across all digital touchpoints.
Who is this for?
- Digital teams, Merchandisers, Marketers
- Web designers
- Website A/B testers
- Conversion managers, assistants
- Ecommerce professionals
- Anyone who wants to know how to optimize your website for a truly unique customer experience
Overall topics to go through: 8
Overall estimated time: ∼90 minutes
Web personalization basics
Reading time: 40 minutes
Learn how to work with basic web and app optimization tools, such as web layers, experiments, and push notifications. This adds to your knowledge of scenarios.
| Weblayers | Drive engagement and conversion on your website with our personalized banners. |
| Experiments | Learn how to perform modifications on your website. |
| Browser Push Notifications | Learn how to set up web push notifications. |
| Managed Endpoints API | Learn how managed endpoints can personalize any customer touchpoint while maintaining fast load times, better page performance, and higher security. |
App personalization basics
Reading time: 30 minutes
| In-App Messages | Display banners to your customers within your mobile app. |
| Mobile Push Notifications | Send mobile push notifications to your mobile app users and alert customers about time-sensitive information such as product updates, promotions, and special announcements. |
| App Inbox | Do not let the mobile notifications disappear after being dismissed; keep them stored in the App Inbox in the mobile application for a defined period. |
Web and app personalization advanced
Reading time: 40 minutes
Start using product recommendations in your web layers and push notifications, and bring personalization to the next level with our more advanced tools.
| A/B Testing | Learn about your A/B Testing options and metrics to track while testing your on-site personalization. |
| Contextual Personalization | Find out the differences between A/B Testing and our more profound personalization feature based on the consideration of the customer's context. |
| Product Recommendations in Bloomreach Engagement | Show personalized product recommendations on your website. Focus on rule-based recommendations. Find out more about AI-based models in the AI path. |
| Recommendation Templates | See our pre-defined Recommendation templates. |
| Testing Campaigns on yourself | Learn how to test a weblayer on yourself before anyone else sees it. |
Interactive tour
Try an interactive tour to learn how to run website A/B tests and personalize the onsite experience with a visual editor.
E11 12 steps, 2 minutes
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More learning resources
You can further leverage your knowledge with the learning materials below. Alternatively, continue with another learning path to master another area of the tool.
| Campaign administration | Read about some tips on how to improve your campaigns. |
| Asset Manager | Create and choose pre-defined templates. |
| Page Optimization | Best practices regarding Page design and optimization. |
| Business UC: Surveys and Weblayers | Use cases that focus primarily on improving the functionality and deliverability of your campaigns. |
| Integrating and using Experiments | Learn about the ways experiments are integrated into your website. |
| Business UC: Recommendations Business Guide | Business use cases that can be delivered with recommendations. |
| Engagement Product Recommendations course | Provide personalized value to your customers and learn how to make product recommendations that are best suited to your business needs. |
| Jinja | Personalize your customer communication even further with Jinja. |
| Engagement Jinja course | This is for users who want to develop personalization tactics and custom use cases. |
Find all articles on Campaigns in the documentation.
Updated 23 days ago
Leverage your knowledge with another Learning path.