Web & App Personalization: Path

Complete your onboarding.


Build uniquely personalized web experiences for your customers - with our no-code builders, real-time browsing behavior, first-party customer data, and true 1:1 personalization across all digital touchpoints.

Who is this for?

  • Digital teams, Merchandisers, Marketers
  • Web designers
  • Website A/B testers
  • Conversion managers, assistants
  • Ecommerce professionals
  • Anyone who wants to know how to optimize your website for a truly unique customer experience

Overall topics to go through: 8
Overall estimated time: ∼90 minutes

1-4 Web Personalization Basics

Reading time: 40 minutes


Learn how to work with basic web & app optimization tools, such as web layers, experiments, and push notifications. This adds to your knowledge of Scenarios.

1.WeblayersDrive engagement and conversion on your website with our personalized banners.
2.ExperimentsLearn how to perform modifications on your website.
3.Browser Push NotificationsLearn how to set up web push notifications.
4.Managed Endpoints APILearn how can managed endpoints personalize any customer touchpoint, while maintaining fast load times, better page performance, and higher security.

5-7 App Personalization Basics

Reading time: 30 minutes

5.In-App MessagesDisplay banners to your customers within your mobile app.
6.Mobile Push NotificationsSend mobile push notifications to your mobile app users and alert customers about time-sensitive information such as product updates, promotions, and special announcements.
7.App InboxDo not let the mobile notifications disappear after being dismissed and keep them stored in the App Inbox in the mobile application for a defined period of time.

8-12 Web & App Personalization Advanced

Reading time: 40 minutes


Start using product recommendations in your web layers and push notifications, and bring personalization to the next level with our more advanced tools.

8.A/B TestingLearn about your A/B Testing options and metrics to track while testing your on-site personalization.
9.Contextual PersonalizationFind out the differences between A/B Testing and our deeper personalization feature based on the consideration of customer's context.
10.Product Recommendations in Bloomreach EngagementShow personalized product recommendations on your website. Focus on rule-based recommendations. Find out more about AI-based models in the AI path.
11.Recommendation TemplatesSee our pre-defined Recommendation templates.
12.Testing Campaigns on yourselfLearn how to test a web layer on yourself before anyone else sees it.


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Your onboarding is now complete!

You can further leverage your knowledge with the learning materials below. Alternatively, continue with another learning path to master another area of the tool.

Further learning resources

Campaign administrationRead about a number of tips on how to improve your campaigns.
Asset ManagerCreate and choose pre-defined templates.
Page OptimizationBest practices regarding Page design and optimization.
Business UC: Surveys and WeblayersUse Cases that focus primarily on improving the functionality and Deliverability of your Campaigns.
Integrating and using ExperimentsLearn about the ways Experiments are integrated to your website.
Business UC: Recommendations Business GuideBusiness Use Cases that can be delivered with Recommendations.
Engagement Product Recommendations courseProvide personalized value to your customers and learn how to make your product recommendations best suited to your business needs.
JinjaPersonalize your customer communication even further with Jinja.
Engagement Jinja courseFor more technical users wanting to master their personalization tactics and custom use cases.

Find all articles on Campaigns in the documentation.

WhatΒ΄s next?

Leverage your knowledge with another Learning path.