Weblayer variant generator

Every interaction on your website is an opportunity to engage users and drive conversions. But how do you know which messaging works best? A/B testing and contextual personalization help optimize weblayers, but manually creating multiple variants can be time-consuming.

This is where Loomi AI comes in. Instead of manually tweaking text and running multiple tests, you can generate optimized weblayer variants in seconds - giving you more time to focus on strategy.

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This is a Premium tier feature powered by Loomi AI. For further information contact your CSM.

Requirements

Before generating variants, make sure you have:

  • An existing variant
  • A saved weblayer with a relevant name

Generate variants with Loomi AI

To generate a variant:

  1. Click Generate variants with Loomi.
  2. Loomi AI analyzes the existing variant and weblayer metadata (such as its name).
  3. Loomi AI applies marketing best practices to generate up to 5 new variants.
  4. Loomi AI only modifies text fields. The design and layout stay the same.
  5. Each variant gets a name based on marketing rationale.
Weblayer editor interface for a Winter sale campaign, showing options for design, text, and settings with fields for banner link, header text, and body text.

Review and launch the variant

  • Loomi AI automatically starts an A/B test, initially sending 100% of traffic to the original variant.
  • Review the generated variants and adjust the audience size for each one.
  • Once ready, start the weblayer and monitor performance.

Note: This tool uses AI technology and may contain errors or inaccuracies.

A/B test setup interface for a Winter sale campaign, displaying variant names, traffic distribution percentages, and options to edit each variant.

Provide feedback

If you delete a generated variant, a feedback window appears to collect insights.

Since Loomi AI relies on AI-generated content, some variants may contain errors or inaccuracies. Your feedback helps improve future results.

Delete variant confirmation dialog asking for feedback on issues such as unclear wording, mismatched tone, or similar copywriting, with a text box for improvement suggestions.